CPA2Biz and Phone Sex - Membership Perk?

CPAs know numbers. They know how critical numbers can be to the perception of a client's well-being. They know that little mistakes can often be dangerous at worst, embarrassing at best.

The AICPA's CPA2Biz is experiencing one of those "embarrassing moments" this week as they acknowledged that a phone number in an ad in this month's Journal of Accountancy magazine promoting the Web portal inadvertently had a typo and led callers to a phone sex operation.

The full-page ad urges CPAs to visit CPA2Biz at its Web site, or "call us and discover the perks of partnership."

The ad has been corrected for future editions, and the portal has apologized for the mistake.

The correct number for more information about CPA2Biz is 888-777-7077.

Readers take note: When you are publishing a toll-free number, if it is any number other than "1-800", make sure your readers - and your ad agency - know the difference!


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