CPA Firm Marketing Done Through E-mail Newsletters
Sometimes, the most inexpensive marketing techniques make the most impact, like the e-mail newsletter. Sure, all of us get some form of news bulletins via e-mail, so how do you make your newsletter different … and really stand out from the crowd?
The trick is customizing your content and truly making the newsletter seem personal rather than spam mail. Companies are discovering that prospective, value-added client relationships can come from a well-written, concise, motivating newsletter that is part of an overall marketing program.
To produce an e-mail newsletter, there is some start-up involved, such as determining the kind of technology you need to format and send the document. Once this is done, you need to invest in solid writing, creativity to produce timely content, the administrative end to handle subscriber matters, as well as the time it takes to read and respond to any mail.
Yes, there is some costs, but in an age when advertising rates and marketing programs are getting more and more costly, the e-mail newsletter makes a lot of sense.
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.