As technology advances and market demand shifts, accounting firms of all shapes and sizes are readjusting the services they provide to best meet the needs of their clients and of their businesses.

A number of Internet-based outsourcing businesses are growing in popularity, and may well be the catalysts that push today's CPA up the "value chain" to be able to satisfy their client's needs while freeing up the time to provide higher value services to the company.

One such business is CountTheBeans.com. The brainchild of Bruce VanHorn, a CPA who saw opportunities to outsource low-level bookkeeping and payroll functions in his own firm, CountTheBeans.com is one of the pioneers in this area of Internet based outsourcing. AccountingWEB had the opportunity to host Mr. VanHorn in an interactive workshop where he explained his business model and offered suggestions for accountants wishing to avoid the traditional path in public accounting.

According to the company, CountTheBeans.com offers rich functionality packaged in a single easy-to-use desktop environment, which allows clients to connect to their CPA's account while the CPA, in turn, can connect to his clients' accounts. The service center will act as a backoffice for small CPA firms serving small businesses, with the workload being handled by competent, pre-qualified members of the CountTheBeans.com CPA network.

CountTheBeans.com is currently looking for a group of CPA firms to Beta test its service, and would offer a small equity position in the company for the early Beta testers. For additional information on this opportunity, contact Bruce Van Horn at CountTheBeans.com via email or by phone at 212-691-1561.

Join Bruce Van Horn, founder of CountTheBeans.com, in an online workshop presentation on Thursday August 17 as he describes ways to "Incubate the Opportunities in Your Own Practice."