THRIVEal +CPA Network to Present Firm of the Future Symposium

By AccountingWEB Staff
 
In conjunction with its first anniversary celebration, the innovative THRIVEal +CPA Network group will host the Firm of the Future Symposium, presented by experts Ron Baker and Ed Kless. The event is set for October 28 and 29 and will be held at Brains on Fire in Greenville, South Carolina.
 
The idea of the symposium, says THRIVEal founder and CPA firm owner, Jason Blumer, is to encourage accountants to really think about the basics: Who are my clients? What services do I want to offer? How can I help my clients grow? The answers to these kinds of questions can lead accountants in new directions – away from traditional business processes and toward a more collaborative partnership with clients.
 
Baker and Kless will share their expertise on transforming old-fashioned tax shops into "professional knowledge firms." Attendees should be prepared to throw out what doesn't work and start considering new ways to approach their jobs.
 
Blumer and Greg Kyte, who host THRIVEcast, will record a live podcast to mark the one-year anniversary of THRIVEal +CPA Network, which is described as a place where "cloud people build community, collaborate, focus on technology, and innovate for the future of the CPA industry."
 
Blumer says, "Technology is forcing change in the industry, and the Network is bringing younger professionals together to share resources, swap ideas (members sign confidentiality agreements), and drive the change that's inevitable."
 
The focus of the Network and Baker and Kless' message are a natural match. Baker, founder of VeraSage Institute, speaks frequently to professional services firms about eliminating time sheets, killing the billable hour, and focusing instead of value pricing. Kless, a senior fellow at VeraSage and Director of Partner Development and Recruitment at Sage Software, is also a frequent presenter.
 
According to Blumer, pricing is just one aspect of running an innovative business, but it's an area where accountants can get stuck in the "it's always been done this way" mindset. CPAs typically bill a client by multiplying the number of hours spent on a project by the billing rate. "There's no time code for innovation," he says. "Firms make big mistakes billing by the hour instead of by the real value they bring to their clients."
 
"I hope people are challenged in their firm, and there are some ready to move into their own firm . . . [the symposium] will give them a foundation to build a firm in their own way," says Blumer.
 
Register for the event at THRIVEal.com.
 

You may like these other stories...

The Financial Accounting Standards Board (FASB) has relaunched its technical agenda web page, which Chairman Russell Golden said will inform visitors at a glance on where any given FASB project stands, the steps it took to...
Tax accounting to be simplified for money-market fundsThe US Securities and Exchange Commission (SEC) voted 3-2 on Wednesday for sweeping changes to institutional money-market funds, Emily Chasan, senior editor of...
Read more from Larry Perry here and in the Today's World of Audits archive.AU-C Section 800, Special Considerations—Audits of Financial Statements Prepared in Accordance With Special Purpose Frameworks, paragraph ....

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.