Craig W. Lemoine joins The American College as assistant professor of financial planning

Craig W. Lemoine, former Texas Tech academic and Lincoln financial advisor, has been named assistant professor of Financial planning at The American College in Bryn Mawr, PA.

As a former senior planning manager, financial advisor, and team manager, Lemoine brings a unique blend of expertise in financial theory, software planning tools, and practical business experience to The College.

"Craig represents the next generation of thought leaders working to increase our understanding of estate and retirement planning and how technology can help advisors more effectively serve their clients' needs," said Larry Barton, Ph.D., president and chief executive officer of The American College. "His knowledge and strong interpersonal skills make him an ideal faculty member. He is the right person at the right time as we work to achieve our vision as a fully integrated digital campus."

As the new assistant professor of financial planning, Lemoine's responsibilities include teaching Financial Planning: Process and Environment and Security Analysis and Portfolio Management.

"I view The American College as a unique intersection between academic and corporate environments," said Lemoine. "This is a wonderful opportunity to continue working with industry leading professionals while developing as a scholar. The faculty has reached out as mentors, and I am enthusiastic to work with so many wonderful colleagues."

Since starting his career in 1998, Lemoine has also taken a special interest in financial planning software. He worked for a financial planning software company as a design analyst. During that time, Lemoine analyzed competing software systems and realized that this technology was extremely important to the financial planning process. He trained life insurance agents on utilizing software for estate and retirement planning purposes. Lemoine believes that these kinds of tools provide advisors with the capacity to look beyond cash flow statements and advance their practices. Probabilities of success and failure can be tailored to fit specific clients and advisors preferences and goals.

Lemoine graduated from Texas Tech University with his B.S. in Family Financial Planning in 1999, and is expected to graduate in May of 2009, with his Ph.D. in Consumer Economics. He earned the Mary Ruth Pierce Award for Graduate Studies in 2004 and 2005, and has been widely published in professional financial journals. Lemoine is a member of the Financial Planning Association (FPA) and the Academy of Financial Services. He is an active member of the Methodist church, enjoys traveling as well as cooking, and lives in Bryn Mawr, PA with his wife Alissa.

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