You Can't Learn the Most Important Business Skill in School

In a recent study that asked more than 2,500 businesspeople what impacted their bottom line the most -- nearly 75% said it was networking. So why has almost nobody been taught to network in school?

Dr. Ivan Misner, CEO of the world's largest networking firm and a business professor at Cal Poly University in Pomona, CA, has recently released data he compiled in a comprehensive study of businesspeople around the world.

Misner's research shows that while a large majority of businesspeople agree that networking is the single biggest contributor to their success, a staggering minority of businesspeople have ever seen or heard of networking ever mentioned in formal college or university curricula.

In a study of 1400 business professionals, Misner reports that 88% of them had never taken a course that even marginally covered the topic of referral networking.

It's makes one incredulous," Misner says, "To think that while most businesspeople agree that networking is such a powerful component in their skill set, so very few institutions deem it important enough to teach."

Misner's company, BNI (Business Network International), is the world's largest referral networking company. In Misner's estimation, BNI may also be the world's largest networking instructor.

You may like these other stories...

Cybersecurity is no longer the domain of an organization's IT staff. It's moved to the boardroom, and in a big way. Accountants and financial managers may have been thinking it's just the province of the tech...
Boehner addresses GOP priorities ahead of midterm electionsHouse Speaker John Boehner (R-OH) on Thursday delivered what amounted to closing arguments ahead of the November elections, laying out a list of Republican...
Former DOJ Tax Division head Kathryn Keneally joining DLA Piper in New YorkGlobal law firm DLA Piper announced on Thursday that Kathryn Keneally, the former head of the US Justice Department Tax Division, is joining the firm...

Already a member? log in here.

Upcoming CPE Webinars

Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
Sep 30
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Oct 21
Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience's communication style.
Oct 23
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.