Video Conferencing Can Improve Service & Collaboration

Over the past few years, interactive videoconferencing tools and video streaming via the Internet and Intranets have helped break down geographic barriers by facilitating interaction with individuals around the globe. Individuals and companies around the world are feeling an increased need to exchange information through engaging and interactive visual presentations.

A timesaver and sometimes a lifesaver, videoconferencing and video streaming have addressed the growing need to overcome challenges imposed by time and geography. Videoconferencing systems in board rooms, operating rooms, cruise ships and airports around the world have saved organizations time and money, improved communication between colleagues, increased the quality and quantity of available information, and helped organizations attain their goals. Video streaming technology has allowed a level of participation for distant workers and customers that was not possible until recently.

Less than a decade ago, videoconferencing systems could cost over $100,000, making it affordable only for large businesses. It was difficult to find the appropriate telecommunications equipment in rural areas, and the cost of supporting videoconferencing systems was prohibitive. Interoperability between video systems and telecommunications systems across the globe provided significant challenges to all but the largest companies. Today, a business can obtain videoconferencing capabilities for as little as $10,000, and telecommunications options abound. Video streaming, an inexpensive option for the user, if not the originator, has gained popularity as the Internet becomes faster and more accessible almost anywhere and any time.

Many corporations have already embraced videoconferencing and video streaming to support their domestic and global interests, and to attract new clients and employees. Reducing the amount of time employees spend on the road or in the air often justifies the cost of owning and operating the technology. Allowing key staff to access video-streamed information, on their own terms, increases productivity and lessens the feeling of isolation experienced by "road warriors."

Executives have become responsible for divisions spread across the continent and around the globe. It has become essential for individuals to stay connected to their colleagues. Real time interactive videoconferencing and on demand video streaming enable co-workers to benefit from a more participative interaction, allowing them to work on projects, proposals and diagrams in real or near-real time, without leaving their homes, offices, hotel rooms, or even the airport.

Noting the potential of this technology, many managers are asking how they might utilize videoconferencing or video streaming in their business or practice. It may help to consider the following questions when determining if videoconferencing will have benefits in your enterprise.

  • What aspects of your business can be enhanced by the use of videoconferencing or video streaming?

  • How much time and money does your organization spend getting people to meetings? What is the value of your employees’ time? Include salary paid during travel time, hotels, meals, mileage, etc., as well as quality of life in this analysis.

  • What value-added benefits could you deliver to your clients or customers if you could meet with them more frequently and less expensively, or provide them with education and information on demand, through the Internet?

  • Do you educate your clients, colleagues, or employees on a regular basis? What benefits might be realized if the same information could be delivered to all employees or clients around the world, and from one location?

  • Do you commonly recruit new employees from distant areas? What expenses are associated with recruiting these employees? Could an initial “virtual meeting” via videoconferencing decrease expenses and increase your chances of identifying the right candidate?

These are questions to consider when identifying the benefits of videoconferencing or video streaming. As the cost of these technologies continues to decrease and advanced telecommunications technology becomes more available, the number of organizations leveraging video technology will only continue to grow.

This article was prepared by Mary Jo MacLaughlin. Ms MacLaughlin is a Senior Consultant in Berry, Dunn, McNeil & Parker’s Information Technology Group. She can be reached at (207) 942-1600 or via e-mail at

You may like these other stories...

IRS must take oath on Lerner emails: judgeMackenzie Weinger of Politico reported on Thursday that a federal judge ordered the IRS to explain under oath how it lost emails connected to Lois Lerner, the ex-IRS official at the...
Credit Suisse says pension assets at risk unless court delays sentencingJohn Letzing of the Wall Street Journal reported on Wednesday that Credit Suisse Group AG says its management of billions of dollars in assets for...
The prospect of International Financial Reporting Standards (IFRS) being fully adopted in the United States in the near future are growing less likely, as the Financial Accounting Standards Board (FASB) and the International...

Upcoming CPE Webinars

Jul 16
Hand off work to others with finesse and success. Kristen Rampe, CPA will share how to ensure delegated work is properly handled from start to finish in this content-rich one hour webinar.
Jul 17
This webcast will cover the preparation of the statement of cash flows and focus on accounting and disclosure policies for other important issues described below.
Jul 23
We can’t deny a great divide exists between the expectations and workplace needs of Baby Boomers and Millennials. To create thriving organizational performance, we need to shift the way in which we groom future leaders.
Jul 24
In this presentation Excel expert David Ringstrom, CPA revisits the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both boost the integrity of your spreadsheets, but reduce maintenance as well.