Online press releases offer the ability to speak directly to a large audience that includes your best prospects and the media.

The days of solely reaching the media alone via press release are over - press releases now have an extensive reach worldwide.

Our featured guest in this episode of Small Business Trends Radio is Joe Beaulaurier, Interactive Marketing Manager, PRWeb. Joe discusses the benefits of using press releases to reach your best prospects.

For instance, did you know that:

• Bloggers are - the new media. Bloggers attract an interested audience within a particular industry. Millions of blogs exist. If your press release is linked to from a blog site, it maintains a long shelf life online as the content is never deleted and the links remain indefinitely.
• The more links - to your press release, the better it will perform in the search engine rankings. Blogger links and links to it from your web site are beneficial. PRWeb has a feature called Press Release Trackback. This feature shows blogger links on the press release page and will advise you of the link via email so that you may follow the "buzz" surrounding your press release.

• PRWeb - publishes press releases geographically through email RSS feeds to media channels, Yahoo! News, Google News, and secondary industry specific sites. PRWeb's SEO gives top search engine results and page rank.

In this episode of Small Business Talk Rsdio, Joe Beaulaurier discusses the benefits and services offered by PRWeb and invites everyone to begin taking advantage of online press releases and the exposure they offer.

Stay tuned at the end of the program for the Today's Trend. Today's Trend is: The Migration Of Small Retail To The Web.

Listen to the broadcast, or read more now.