Rev 'em up! Porsche Boxsters as Benefits Incentive
Today's corporate benefits plan includes all the traditional modes, such as 401(k) plans, insurance, vacation and the like. But Porsche Boxters?
Mercury Computer Systems recently awarded 24 such cars to management as an incentive to boost sales and increase the company's earnings. What's the fallout from an incentive program like this?
Analysts outside the company think stockholders should be upset that the company is investing its money into benefits like a Porsche. However, the CEO of the company has gone public in saying that the cars were leased for two years, and that the employees must pay their own insurance. The total cost was just under $500,000 for the entire program.
The company also had a goal of improving its image and garnering media support. A company special event like the delivery of 24 Boxters certainly brought Mercury the media they were looking for ... what's next?