New Pixel Micro-Ads Target Personal Finance

The micro-ad model, pioneered by Nottingham University entrepreneur Alex Tew in September 2005, has just been focused on global providers of personal finance and credit to consumers. Creditcardbank, an online aggregator of financial services that specializes in generating web site visitors for clients, has launched the world’s first personal credit and finance micro-ads web site at www.milliondollarhomepage.com.

“We are a highly experienced personal finance and credit information aggregator and we would be employing the vast array of resources at our disposal including Pay-Per-Click (PPC), Search Engine Optimisation (SEO), highly distributed press releases and search engine advertising to drive consumer traffic to our micro-ads advertising website,” Lynne Crockett, Director of Business Development at Creditcardbank.co.uk explains.

The new micro-ads site aggregates ads from the leading providers of personal credit and consumer finance services, including banks, credit card issuers, building societies, and loan companies, on a single homepage. The first advertisers on the cutting edge of online advertising include American Express, Virgin Money and MBNA Europe.

“The micro-ads industry is currently fragmented, consequently, our goal is to focus on specific vertical sectors, which offer advertisers as well as consumers, unrivalled value in the quality of advertising served and micro-ad products,” Crockett states.

You may like these other stories...

Curious as to what the fastest-growing accounting and finance jobs might be for the next several years? According to the new 2015 Salary Guide from staffing firm Accounting Principles, some of those jobs include bookkeeping...
Read more from Larry Perry here and in the Today's World of Audits archive.The first part discussed the principles of revenue recognition under the FRF for SMEs. This part will focus on auditing issues, including some...
Accounting group pushes back against retirement age scrutinyMichael Rapoport of the Wall Street Journal reported that the American Institute of CPAs (AICPA) on Monday pushed back against federal regulators who are again...

Already a member? log in here.

Upcoming CPE Webinars

Oct 22This webinar will include discussions of important issues in AU-C 800, Audits of Financial Statements Prepared in Accordance with Special Purpose Frameworks.
Oct 23Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.
Oct 30Many Excel users have a love-hate relationship with workbook links.
Nov 5Join CPA thought leader and peer reviewer Rob Cameron and learn ways to improve the outcome of your peer reviews while maximizing the value of your engagement workflow.