Microsoft to Launch MySpace for Accountants

Microsoft has announced its plans to launch an online community site for financial professionals, similar to the popular MySpace networking site.

Calling it a “MySpace for financial pros,” Microsoft has yet to give the Dynamics Live Beta Community site a more marketable name.

The site will be aimed at corporate controllers, finance managers, finance staff and accountants and includes blogs, forums, tagging, RSS syndication and other community-specific features.

The news follows Reuters’ recent announcement that, it too, will launch a “MySpace for Finance” in the near future.

The software giant made the announcement at its Convergence 2007 conference in San Diego as a way to help its Dynamics Live Beta Community better connect with their external communities of customers, suppliers and partners.

"You can think of it as the MySpace for financial professionals," said Satya Nadella, corporate vice president of Microsoft Business Solutions group. "It's how you can have a Convergence [show] 365 days a year."

In talking to customers, one of their main reasons for attending the Convergence show is to engage with their peers, said James Utzschneider, general manager of Dynamics marketing at Microsoft.

The vendor has been spending a lot of time recently looking at the Web 2.0 world to discover how the social-networking technology mostly aimed at teenagers could be applied to a business setting, he added.


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