How to increase your online visibility using Work.com

Work.com is a new resource for entrepreneurs and small business owners, an online small business community on the Web created to help small business decision-makers solve their most pressing business problems and realize their most compelling opportunities.

Our featured guest in this episode of Small Business Trends Radio is Shara Karasic, Community Manager of Work.com. Shara will provide the inside view on how to use work.com as a valuable source of insight for your business - and also the ins and outs of how to use the site to increase visibility for your own business online.

Here is a sampling of some of the benefits of using Work.com:

  • By contributing to the large database of 1,300 how-to business guides and developing your own guide, you become published and viewed as an expert in your field.

  • Work.com guides become indexed by the search engines providing additional visibility. Keyword research as well as using the proper terms related to your topic will benefit the visibility of your guide within the search engines.

  • Your guide may bring additional contacts and networking sources to your doorstep, as well as supplement your marketing efforts. You can begin by e-mailing your guide to clients and colleagues, linking it to any web sites you may have, and including it in your bio.

    Wanted: A Few Good Guests

    We’re always looking for informative guests for Small Business Trends Radio. Contact us with a topic you’d like to discuss on a show.

    Today's Trend: In addition to the above points, please stay tuned at the end of the program to the Today's Trend segment. The Today's Trend for this episode is: 2007 Shopping Trends - Online and Offline. Today's Trend explores the trends currently driving today's transitioning shopping industry. How we shop, where we shop, and who is shopping are all changing. Men are becoming the new force to be reckoned with, celebrity "wanna be" shopping is on the rise, shopping is now a social activity, and temporary ownership is the norm.

    About Shara Karasic, Community Manager of Work.com

    Shara Karasic, Work.com community manager, has over 10 years of experience leading online communities for clients including Classroom Connect, the Quest online expeditions, and the Schwab Foundation.

    Shara was selected to be a Geekcorps technology volunteer in Ghana in 2001. She is fascinated by the strong bonds and collective wisdom that develop through online interactions.

    Shara has consulted with many small businesses in the U.S. and abroad as a web consultant and trainer. She loves the fact that on Work.com, you can learn about everything from doing business in China to starting a pool hall.

    For more on Work.com, visit Work.com.

    Listen to the broadcast or read more here.

    This broadcast has been made possible by Small Business Trends Radio and Anita Campbell.

    You may like these other stories...

    Bank Leumi said to face $300 million demand in tax caseDavid Voreacos and Greg Farrell of Bloomberg reported on Wednesday that New York’s banking regulator will ask for more than $300 million to settle an investigation...
    Deal to lock in US tax cuts is bubbling up on the HillSome US lawmakers are exploring a post-election deal that would lock in permanent tax cuts for major corporations and low-income families, Richard Rubin of Bloomberg...
    Read more from Larry Perry here and in the Today's World of Audits archive.This article discusses basic accounting principles for operating expenses under the FRF for SMEs. Part 2 will address basic auditing procedures....

    Already a member? log in here.

    Upcoming CPE Webinars

    Nov 5Join CPA thought leader and peer reviewer Rob Cameron and learn ways to improve the outcome of your peer reviews while maximizing the value of your engagement workflow.
    Nov 18In this session Excel expert David Ringstrom, CPA tackles what to do when bad things happen to good spreadsheets.
    Nov 19How do you minimize redundant work and unnecessary steps to maximize the amount of work moving through your firm?
    Nov 20Kristen Rampe will share how to uncover new opportunities with your clients by asking powerful questions.