Service is what will set the successful ASPs aside from the unsuccessful ones. "I think service is the single most important aspect." according to Jack Fox, M.B.A., author of, among other titles, Building a Profitable Online Accounting Practice. Mr. Fox presented the AccountingWEB workshop on August 31, "Online Accounting…Frontline to Bottom Line."

Mr. Fox addressed aspects of online accounting, describing how accountants can pave the way for the new economy. "The new generation of small business owners are our greatest potential source of clients… The small business owners will seek out accountants online."

"The strategic mission for the accountant is to become the leading provider of Internet-based, outsourced business applications," Fox said. "This is where I see the CPA filling a need and building a practice at the same time."

Read the full transcript of Mr. Fox’s informative workshop.