D&T Survey Reports Excellent Holiday Buying Season
The 15th annual Consumer and Retailer Mood Survey: Retail Holiday Outlook poll conducted by Deloitte & Touche and the National Retail Federation has extremely positive results for retailers.
The survey reports that an overwhelming 82 percent of respondents plan to spend more during the holiday season than last year. The percentage has not been this high since the 1993 survey, and spending is expected to total $836 per person.
This is very positive news for the U.S. economy, and comes at a time when citizens pose questions about the outlook of the economy, especially as the nation moves forward into the new millennium.
Many people are curious about the role e-Commerce will play, and it appears, based on the survey, that consumers have confidence in online purchases, despite the many horror stories reported during last year's holiday season. The average person is expected to spend $264, or 28 percent of his total budget on online purchases.