The Differing Work Habits of Small Business Men and Women

A survey conducted of men and women who work in the Small and Medium Sized Business (SMB) segments revealed that working habits differ between the sexes.

The survey of 314 men and women was conducted in the last quarter of 2006 by Broadwick Corporation. The company used their web-based service, IntelliContact, a leading email marketing software for the SMB market.


Advertisement



A series of questions concerning working habits was asked of the respondents, including how they handled their email; when they read it; if they have a home office; and how they measure success.

When asked "How do you measure success?", men and woman held different definitions. The most frequent response from women, at 39 percent, was having the ability of 'Being in Charge of My Own Time'. For 37 percent of the men, the number one answer of the measure of success was 'Financial Security'.

Men and women handle email differently. Women are more apt to scan it and read the entire email later (55 percent), while most of the men in the survey (54 percent) read their emails as soon as they are received.

The response of each group was similar, however, when they were asked about checking for email. Both sexes replied that they check email as soon as it arrives-54 percent of men and 49 percent of women. Of the group, 13 percent of men and 15 percent of women check email only every 30 minutes.

A vast majority of the men - 76 percent - and women - 84 percent - said they have a home office, confirming a trend that seems indicative of the whole SMB market.

"Our customers reflect the SMB market today," said Ryan P. Allis, co-founder and Chief Executive Officer (CEO) of Broadwick. "With over 7400 clients, we can tap into this market and survey buying habits, trends and differences with great ease. Using IntelliContact, we - and our customers - are able to keep our finger on the pulse of American business."

Companies like Vonage, AT&T, ReMax, International Paper and Viacom build stronger relations with clients and prospects with the use of IntelliContact, at a lower cost than those of traditional marketing methods. Companies and organizations of any size are able to easily create, send and track email newsletters, RSS feeds and blogs. The IntelliContact 4.0 was designed for the SMB market and IntelliContact Enterprise is for mid-sized to large organizations. The website is http://www.intellicontact.com

You may like these other stories...

The Financial Accounting Standards Board (FASB) has relaunched its technical agenda web page, which Chairman Russell Golden said will inform visitors at a glance on where any given FASB project stands, the steps it took to...
Tax accounting to be simplified for money-market fundsThe US Securities and Exchange Commission (SEC) voted 3-2 on Wednesday for sweeping changes to institutional money-market funds, Emily Chasan, senior editor of...
Read more from Larry Perry here and in the Today's World of Audits archive.AU-C Section 800, Special Considerations—Audits of Financial Statements Prepared in Accordance With Special Purpose Frameworks, paragraph ....

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.