CFO Seeks Thrills the Dotcom Way
Heidi Miller is no stranger to risk. She recently held the very high-profile Chief Financial Officer position at Citigroup, and was named the second most powerful woman in business in 1999 by Fortune magazine for her efforts.
We say she 'recently' held the position because she now is head of strategic planning for Priceline.com, the popular Internet site offering a host of travel opportunities and home financing arrangements.
Given the fact that Priceline.com still isn't making any money and is a much smaller venture, it doesn't make any sense at all. The question that many people in financial circles are asking is why this 46-year-old executive would leave the security of Citigroup for the uncertain, topsy-turvy world of the Internet.
Thrills, primarily. Miller even has said that she enjoys the chase and the conquest of making a business sing, and that a major motivator is the CEO himself, Jay Walker.
Another incentive is to be on the ground floor as the company expands operations in 2000 to possibly include long distance, credit cards and certain business-to-business services.
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.