With more and more demands to find truly unique educational opportunities that fit today's specialized marketplace, some businesses are finding the best solution is in the college classroom.

Companies like Austin, TX-based Dell Computers, for example, sought help from the University of Texas at Austin's Graduate School of Business to design a finance-oriented educational program that dealt with issues directly affecting the growth and bottom line of the computer giant.

Why? Primarily because companies want programs developed just for their culture instead of sending executives and managers to out-of-town venues that are too general in nature. In addition, most programs are designed for a long-term experience that could last several years. A bond is formed between teacher and student that often turns into a mentor relationship.

Academic assistance marries the best of both worlds; students and companies receive the expert guidance of educators, while helping control program content.