Business Card Turn CD Makes Great Marketing Tool
Have you seen them? There are now business cards that look like a traditional business card, but they make the leap to CD ROM to actually “tell” your story. Internet strategy consulting firm, Successful.com, offers the cards and suggests other ways the cards can be used to develop profit centers.
The business card sports company logo, address and contact information on the front, but the back can hold up to 40 Megs of data including HTML, graphics, audio, video and presentation files. Web links can be imbedded so the viewer is swept off to your web site. If you have a powerful message to convey – this is a great way to get prospects to you.
Successful.com follows a methodology it calls “The 3.5.7 for Maximizing Your Business Online” to help companies implement strategies and tactics that completely leverage the card’s communication potential. The company has used this format with companies such as AT&T, Microsoft, and Metricom.
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.