Becoming A Trusted Advisor
Becoming a Trusted Advisor
Presented by: David Maister
The Godfather had it wrong when it said, "It ain't personal, it's business." The truth is--"It is business and it is personal. VERY personal!"
Nowhere is this linkage more clear than in the role of giving business advice.
"Advisors and clients alike often think that technical excellence alone is all that is needed to solve business problems. Like the emperor and his new clothes, they are kidding themselves," say David Maister, Charles Green and Rob Galford. Technical ability is indeed necessary--but is not sufficient. Before you can get anyone to accept your advice, you first have to get them to trust you with their problems. And few of us are ever taught how to win someone's trust and confidence.
AccountingWEB is delighted to have David Maister, one of the world's leading experts on Managing a Professional Services Firm, join us to present his views on becoming a trusted advisor. What does it really take to be successful in this role.
David's session will be based on extensive research done in his new new book, The Trusted Advisor, authored by David Maister, Charles Green and Robert Galford.
Be sure to join us Tuesday October 17 for an always-inspirational session with David Maister.
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.