Becoming a Trusted Advisor

Presented by: David Maister

Tuesday October 17, 2000
4:00pm EDT,
The AccountingWEB Workshop Room
Workshop sponsored by the International Group of Accounting Firms

The Godfather had it wrong when it said, "It ain't personal, it's business." The truth is--"It is business and it is personal. VERY personal!"

Nowhere is this linkage more clear than in the role of giving business advice.

"Advisors and clients alike often think that technical excellence alone is all that is needed to solve business problems. Like the emperor and his new clothes, they are kidding themselves," say David Maister, Charles Green and Rob Galford. Technical ability is indeed necessary--but is not sufficient. Before you can get anyone to accept your advice, you first have to get them to trust you with their problems. And few of us are ever taught how to win someone's trust and confidence.

Buy "The Trusted Advisor" now

AccountingWEB is delighted to have David Maister, one of the world's leading experts on Managing a Professional Services Firm, join us to present his views on becoming a trusted advisor. What does it really take to be successful in this role.

David's session will be based on extensive research done in his new new book, The Trusted Advisor, authored by David Maister, Charles Green and Robert Galford.

Be sure to join us Tuesday October 17 for an always-inspirational session with David Maister.