Bank of America Bringing Music to CPA Ears

As part of its first-ever Get in Tune program, Bank of America Business Bankers serving companies making $2.5 million to $20 million in annual revenues, are distributing more than 3,000 packages stuffed with items including an iPod Shuffle, $10 gift Card for online music, squeezable stress relief ball and candy, to hard-working Certified Public Accountants (CPAs).


Advertisement


Thousands of executives with financial reporting responsibilities use the Comperio on-line library to access the type of information and interpretive guidance PricewaterhouseCoopers' own professional audit staff use around the world. Key content areas include guidance from the FASB, EITF, PCAOB, SEC, and others as well as PwC's interpretive guidance. Get more information and sign up for a complimentary 30-day trial.


Get in Tune program is one way that Bank of America Business Banking can demonstrate to CPAs that we recognize and understand how intense the April tax season is for them,” said Lynn Pike, president, Bank of America Business Banking. “We also want to reward CPAs for helping their business clients better manage their companies.”

Business Bankers will personally deliver Get in Tune packages to local CPAs beginning Monday, April 3, and continue through May in some markets.

“We’re taking this hands-on approach as a reflection of our personal and local commitment to these hard working men and women, and because we’re all part of the same communities,” Pike stated. “We feel delivering the packages in person is a much more sincere way of saying thank you than simply putting them in the mail.”

“The primary goal of Get in tune is to recognize and thank CPAs, and it is also an innovative marketing approach designed to help us build awareness and market share in what are known as centers of influence,” noted Raj Madan, Business Banking Marketing Executive. “CPAs touch many other businesses and help them grow, and we want to express our appreciation for that hard work. We know, however, that iPods and gifts aren’t the ultimate thanks – we have to be dedicated to providing CPAs with the best financial solutions and higher standards of service.”

You may like these other stories...

For the first time since 2006, more than 50 percent of CFOs believe the US economy will show signs of improvement over a six-month span rather than remain the same or worsen, according to a new study from Chicago-based...
By Jason Bramwell, Staff Writer CPAs in New Jersey, New York, and Pennsylvania believe economic conditions in the United States will likely be the same one year from now, and while they predict higher business revenues...
By Jason Bramwell Managers in accounting, finance, and IT are cautiously optimistic about their hiring plans for the fourth quarter of 2013, according to a new hiring outlook survey from staffing firm Brilliant. ...

Already a member? log in here.

Upcoming CPE Webinars

Aug 28
Excel spreadsheets are often akin to the American Wild West, where users can input anything they want into any worksheet cell. Excel's Data Validation feature allows you to restrict user inputs to selected choices, but there are many nuances to the feature that often trip users up.
Sep 9
In this session we'll discuss the types of technologies and their uses in a small accounting firm office.
Sep 11
This webcast will include discussions of commonly-applicable Clarified Auditing Standards for audits of non-public, non-governmental entities.
Sep 26
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.