Are You Writing Well For The Web?

You’ve been to sites where the first page is text, text, text, right? Well, don’t be one of those sites. Writing for the web is different than writing for print. Think about your own web surfing habits. Do you read each line? Or do you skim and hop to the content for which you are looking?

So what do you need to know? First, keep your writing personalized and interesting. If your reader doesn’t see something that grabs them, they will simply click onto something else. Let your firm’s style and personality show through your writing. Your web site does not have to be boring and brochure-like. There is a person writing it, after all! Graphics help your web site, but the pros say that content does matter.

Of course, you can’t deny the basics: correct spelling and good grammar. Spend the extra dough to have a professional proofreader proof your site. It’s worth it. If you have a list of items to write about, consider using bullets. This will give you a chance to boil down the material and helps the reader hit the high points.

Finally, when you are writing for the web, it’s hard to figure out who is your lowest common denominator or the person who knows the least about web site navigation. By this time in the Internet world, it’s pretty safe to use hyperlinks in your text (those highlighted words that take the reader to another page) and leave out the “click here” lingo to point your readers in the right direction.

Happy writing, all!

You may like these other stories...

Read more articles by Sally Glick here.Most CPA firms, of any size, focus on building their brand—having a strong reputation—in their target markets. The larger the firm, the more resources it has to deploy, from...
Mark Feinsot combines a former career as a pilot and current work as a CPA to offer accounting and tax services to the aviation industry. That work as a specialist puts him on the cutting edge of a growing trend in...
There is a huge competition in the accounting field to get more clients. Large firms have in-house marketing and PR teams to take care of business development. Small firms, however, need to be strategic in their marketing...

Already a member? log in here.

Upcoming CPE Webinars

Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
Sep 30
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Oct 21
Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience's communication style.
Oct 23
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.