Are Digital Business Cards Worth the Effort?

The latest craze in electronic gadgetry is sure to be the electronic business card, a hand-held, smaller-size CD-ROM that can serve as a gateway to lots of different kinds of information about your firm or business.

But are these cards worth producing, and are the benefits going to truly help?

Like any marketing tactic, the answer sometimes is vague, but CPAs and accounting professionals will want to quantify this effort first by looking at the card's cost. Plan to spend about $10,000 to $20,000 for design of the CD-ROM itself, then about $2-$3 per finished card depending on quantities ordered.

Once the information is placed on the card and it is produced, it does tend to become static, although some of the better cards with links to updated Web sites certainly are more timely than cards without links (and there are many of these).

Weigh the possibilities before deciding on this tool, and collect samples of cards from others so you can decide if this is for you.

You may like these other stories...

For the first time in the five-year history of Vault.com’s rankings of the top 50 accounting firms to work for in North America, a firm has held the top spot as best accounting employer for two consecutive years....
With tomorrow being Tax Day, you might see some procrastinators at your office filling out forms, printing out paperwork, or getting last-minute tax advice from their accountant so they can meet the IRS’s filing...
You can read volumes on how to manage an accounting practice. But if you want the quick version, just read the following four points. Everything else is just commentary.  (These points come out of the 1997 book, The...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.