Analyzing the Andersen Consulting/Microsoft Partnership
By now, it's old news that Andersen Consulting and Microsoft joined to form Avanade, a new venture to help the software giant implement solutions for e-Commerce. Now that the dust has settled, what does Microsoft really hope to gain through the new relationship?
Based on data collected from Forrester Research, the e-Commerce market is expected to grow to $19.5 billion this year, and Microsoft wants to continue building market share by taking an active role in helping companies bring their products and services to the Internet.
The lucrative and viable consulting marketplace is a natural partner for companies and consulting firms of all sizes--including the behemoth Microsoft. Just last week, Ernst & Young Consulting began a new division called DareStep to focus on strategic planning, technology choices, and systems integration in business-to-consumer Web commerce.
If all this sounds like competition is king, you're right. The market is flooded with companies who claim they can build a better mousetrap, but above all, speed is the most important factor, and Microsoft recognized this aspect when it chiseled its deal with Andersen Consulting.
Stay tuned for market momentum ...
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.