AICPA's Accounting Portal, CPA2BIZ, Announces Merger

CPA2BIZ, the exclusive online and offline distributor of AICPA products and services, has announced its merger with Rivio, Inc., a leading provider of integrated Web-based application services for small businesses.

Financial terms were not disclosed.

New Officers, Directors and Investors

Rivio founder Navin Chaddha will become President of CPA2BIZ, and will be responsible for guiding the various elements of CPA2BIZ, including sales, marketing, product management, technology and operations. Brett Prager, the driving force of CPA2BIZ to date, will serve as CEO.

The merger brings together a strong investor base, (including Accenture Technology Ventures, Aon, Bank of America, Marsh & McLennan Capital, Microsoft, Mobius Venture Capital, Opportunity Capital Partners, Thomson and VeriSign), which hopes to gain access and provide services to CPAs and their small business clients through CPA2BIZ.

Brett Prager, CEO of CPA2BIZ said, "Our objective since founding CPA2Biz has been to strategically assist CPAs in providing an integrated suite of business applications for better serving their clients and organizations they serve . . . After a year of research and a comprehensive evaluation process of potential solutions, including contact with over 2,500 CPAs in business & industry and in public practice, we recognized that the merger with Rivio was the best option for CPA2Biz."

Barry Melancon, president and CEO of the AICPA, said, "The Rivio technology platform allows CPAs - in public practice or in business and industry - to improve the success rate of small business by offering to their clients or employers core business application solutions that are necessary for small businesses to compete in today's marketplace."

Rivio’s Office Manager product provides access to integrated payroll processing services, Microsoft(R) bCentral(TM) Web Services and export and import capabilities with accounting applications like Intuit(R) QuickBooks(R), and will be one of the cornerstones of the platform with CPA2BIZ and its CPA clients.

You may like these other stories...

There is a huge competition in the accounting field to get more clients. Large firms have in-house marketing and PR teams to take care of business development. Small firms, however, need to be strategic in their marketing...
From May 20-23, the Association for Accounting Marketing (AAM) held its annual conference. Frequent contributor Sally Glick picked up some ideas that she will be sharing with us in the coming days, as she has done in...
Read more from Scott Cytron here and in the "PR Matters" archive.When you throw around the word “marketing,” sales and solicitation come to mind…but when it comes to “accounting marketing,...

Upcoming CPE Webinars

Jul 23
We can’t deny a great divide exists between the expectations and workplace needs of Baby Boomers and Millennials. To create thriving organizational performance, we need to shift the way in which we groom future leaders.
Jul 24
In this presentation Excel expert David Ringstrom, CPA revisits the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both boost the integrity of your spreadsheets, but reduce maintenance as well.
Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.