ADP has unveiled its new Accountant Advantage program as a way to market its services to CPAs and accounting professionals whose small business clients could benefits from ADP services.

ADP services are not new to the marketplace, so what's in it for the CPA?

If a client works with ADP and the referral can be traced back to the professional, then the CPA earns "rewards" toward online continuing education credits, as well as access to what ADP calls "other educational and business growth opportunities."

ADP is keeping the rest of the rewards vague, but does indicate that it will provide incentives on a quarterly basis, and will stand behind its commitment, both to the client and to the referring CPA. Referrals may be made through a toll-free number of fax/mail.

Stay tuned as this program continues to flesh itself out.