ADP Sweetens Accountants Deal?

ADP has unveiled its new Accountant Advantage program as a way to market its services to CPAs and accounting professionals whose small business clients could benefits from ADP services.

ADP services are not new to the marketplace, so what's in it for the CPA?

If a client works with ADP and the referral can be traced back to the professional, then the CPA earns "rewards" toward online continuing education credits, as well as access to what ADP calls "other educational and business growth opportunities."

ADP is keeping the rest of the rewards vague, but does indicate that it will provide incentives on a quarterly basis, and will stand behind its commitment, both to the client and to the referring CPA. Referrals may be made through a toll-free number of fax/mail.

Stay tuned as this program continues to flesh itself out.

You may like these other stories...

I recently talked with Doug Sleeter about the current state of the small business consulting profession. We talked about how consultants have great opportunities for competitive differentiation by taking full responsibility...
By Shawn Moriarity, Senior Consultant, SageworksRemember dating in high school? You know that guy or girl who you liked but were pretty sure didn't feel the same way about you? It's likely that you doubtless spent...
By Shawn MoriarityYour car's fuel gauge reads empty and you need to find a gas station. Despite BP's new ad campaign or the magazine article you recently read about ExxonMobil's efforts to "go green,"...

Upcoming CPE Webinars

Jul 16
Hand off work to others with finesse and success. Kristen Rampe, CPA will share how to ensure delegated work is properly handled from start to finish in this content-rich one hour webinar.
Jul 17
This webcast will cover the preparation of the statement of cash flows and focus on accounting and disclosure policies for other important issues described below.
Jul 23
We can’t deny a great divide exists between the expectations and workplace needs of Baby Boomers and Millennials. To create thriving organizational performance, we need to shift the way in which we groom future leaders.
Jul 24
In this presentation Excel expert David Ringstrom, CPA revisits the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both boost the integrity of your spreadsheets, but reduce maintenance as well.