ADP Sweetens Accountants Deal?
ADP has unveiled its new Accountant Advantage program as a way to market its services to CPAs and accounting professionals whose small business clients could benefits from ADP services.
ADP services are not new to the marketplace, so what's in it for the CPA?
If a client works with ADP and the referral can be traced back to the professional, then the CPA earns "rewards" toward online continuing education credits, as well as access to what ADP calls "other educational and business growth opportunities."
ADP is keeping the rest of the rewards vague, but does indicate that it will provide incentives on a quarterly basis, and will stand behind its commitment, both to the client and to the referring CPA. Referrals may be made through a toll-free number of fax/mail.
Stay tuned as this program continues to flesh itself out.
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.