AICPA national MAP survey is underway

The AICPA Private Companies Practice Section, in partnership with the Texas Society of CPAs, is gathering data for its much-anticipated benchmarking survey, which enables firms to compare management policies and financial results against other firms.

The Management of an Accounting Practice Survey, known as the MAP Survey, has been revised since it was last used in 2008 with new questions that “reflect practice management issues facing practitioners today,” according to officials with the American Institute of Certified Public Accountants (AICPA). Firms that take part in the survey will receive a summary report at no cost. The summary compares firms’ responses to national averages. PCPS members and Texas firms will receive a report with more comprehensive results.
 
The survey, conducted every two years, takes approximately three hours to complete. Areas covered include billing rates, expenses, revenue, realization, service offerings, staffing, marketing, and benefits. The survey will close on August 13, with results available in September. The survey, sponsored by Aon Insurance Services, has been administered by IntelliSurvey since 2002.
 
The 2008 results revealed that 75 percent of the CPA firms surveyed reported growth ranging from 1 to 19 percent from May 2006 through June 2008. Average net client fees per partner rose 10 percent to $664,847. At that time, turnover had slowed down since 2006, but succession planning and professional training continued to be weak areas. In all, 2,722 CPA firms participated.
 
 
Related articles:

Already a member? log in here.

Editor's Choice

Upcoming CPE Webinars

Nov 24This webcast presents basic principles of revenue recognition, including new ASU 2014-09 for the contract method. Also, CPAs in industries who want a refresher on revenue accounting standards will benefit.
Dec 3The materials discuss the concepts and principles in the AICPA’s new special purpose framework.
Dec 9A key component to improving your firm’s workflow efficiency while enhancing your profitability at the same time is how you leverage emerging technologies.
Dec 9Kristen Rampe will cover how to diffuse the tension in challenging situations in this one-hour webinar.