10 ideas for getting your board involved

The board of any organization can make an enormous contribution to planned giving, and it can do so in a variety of ways.

According to Philip M. Purcell, vice president for planned giving and endowment stewardship at the Ball State University Foundation, involving board members in planned giving is an ongoing challenge but one that is necessary. Further, it can be accomplished by getting members' attention by stating a case as would be done with a prospective donor.

Purcell offers practical steps toward getting board members more involved in planned giving:

  1. While many organizations expect, or require board members to make outright donations, Purcell suggests that board members be included in planned gift campaigns also.
  2. Encourage others to give by making challenges or offering matching planned gifts.
  3. Use unrestricted or endowment planned gifts to illustrate the important types of planned gift opportunities.
  4. Make planned gifts for specific programs or where the need is greatest in the long term.
  5. Assist staff in the identification and qualification of potential planned gift donors.
  6. Introduce staff members to prospects.
  7. Host events that introduce prospective donors to the organization and staff members.
  8. Offer testimonials for use in marketing activities.
  9. Be involved in donor education, negotiation and solicitation.
  10. Assist in personal recognition once a planned gift has been completed.

Reprinted with permission of the Ohio CPA Society

You may like these other stories...

A new survey from online accounting software provider Xero found that nearly 90 percent of small businesses are forecasting an increase in revenues next year, while 21 percent are expecting growth of more than 100 percent....
Drug patents held overseas can pare makers’ tax billsAs the Obama administration tries to stop companies from avoiding taxes by moving their headquarters overseas, the makers of some of the world’s most lucrative...
More and more businesses are adopting the cloud in order to take advantage of benefits such as greater efficiency, increased productivity and lower costs. Companies in general are flocking to the cloud for email hosting,...

Already a member? log in here.

Upcoming CPE Webinars

Oct 9In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards.
Oct 15This webinar presents the requirements of AU-C 600, Audits of Group Financial Statements (Including the Work of Component Auditors).
Oct 21Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience’s communication style.
Oct 23Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.