by Terri Eyden on Nov 19, 2013
What proactive steps can you take to target your advertising to people who are actively shopping online for accounting and tax services? Consider "behavioral retargeting."
by David Ringstrom on Nov 14, 2013
In Part 1 of his two-part series, Excel expert David Ringstrom describes how to add decimal places on demand by way of using a custom number format.
by Terri Eyden on Nov 13, 2013
The Thomson Reuters Users' Conference is in full swing in Miami Beach and 1,200+ attending accountants are hearing a new message this year.
by Anonymous (not verified) on Nov 12, 2013
Now is the time to examine how you've been interacting with your prospects and customers. It's important to determine what did and didn't work this year in order to put tools in place to enhance and better monetize those relationships.
by Terri Eyden on Nov 08, 2013
A great LinkedIn profile is good to have, but unless you use LinkedIn to build your network, you'll find yourself back at square one.
by Terri Eyden on Nov 07, 2013
A recent survey of CIOs and IT professionals by Robert Half Technology revealed that although a majority of CIOs believe their IT employees are quite happy with their jobs, more than one-third of IT workers reported job dissatisfaction.
by Terri Eyden on Nov 01, 2013
LinkedIn is the most professional and business-oriented of the popular social media sites, but it's not just for job seekers or for making connections. LinkedIn can help you get things done, be more productive, and grow your practice.
by David Ringstrom on Oct 31, 2013
From time to time, you may need to reinstall Microsoft Office because you purchased a new computer or you're trying to resolve a program error. Or, in Excel 2010 and later, you may need to move between the 32-bit and 64-bit versions.
by Terri Eyden on Oct 30, 2013
The next decade will see industries transition to a Cloud-enabled world where work can be accomplished anywhere, anytime. This will especially be true of the accounting profession, according to a new study by Intuit.
Long-time Word users may recall a handy feature in Word 2007 and earlier called Shrink One Page. This feature may appear to have vanished from Word 2010 and 2013, but you can easily resurrect it.
One thing that seems to elude many professionals is how SEO, social media, pay-per-click advertising, and e-mail marketing play a role in inbound marketing. Brian Swanson has outlined the key steps in the inbound marketing process and provided details about each.
Accounting software provider Xero embarked on its first national road show earlier this week, providing free training to accountants and bookkeepers on how small businesses can use its Cloud platform to improve efficiency and reduce costs.
by Terri Eyden on Oct 18, 2013
Almost eighteen months to the day that she began her tenure at CCH, Mackintosh is taking on a new responsibility: overseeing operations for the entire US CCH business as president and CEO.
by Terri Eyden on Oct 17, 2013
Followership is the key to leadership. In the past, the culture of being a follower was falling in line, which was interpreted as being quiet and doing what you were told. Today, organizations that seek followership do so for much different reasons.
by Terri Eyden on Oct 16, 2013
New Zealand-based online accounting software provider Xero said on October 13 it has raised $150 million to fund a major expansion in the United States.