This past year the headlines have read, âSurvey saysâ¦ Accountant's need to be better self-promoters!â (Accounting Today, Oct 2000). Another says, âGrow or Die? Staying Independent ( Electronic Accountant â Accounting Technology by Robert Scott ).â In this rapidly changing market, the escalating needs of clients as well as those of the firm have accountants scrambling to offer more and more services, and with that, to be better marketers.
So how do you learn to market services, new or old, when the demands of day-to-day operations are already a drain on the accountant's resources? Some professionals are looking to continuing education. And the CPE providers that are offering non-traditional courses are the ones that are winning.
Positive Systems Incorporated (PSI), a pioneer in continuing education, is one such company that recently partnered with nationally known speaker, trainer, and practice development expert Allan Boress to offer âHow To Master the Art of Marketing Professional Servicesâ. Mr. Boress' course is custom-designed to teach professional service providers how to avoid many of the "traps" of ineffective marketing which can be extremely costly, time consuming and disheartening.
Lynda Denlinger, Vice President of PSI commented, âWe're looking to cater to the needs of our customers. We see those needs changing from day-to-day. Offering both traditional and non-traditional courses is the hallmark of Positive Systems and the gateway into a successful practice for financial professionals.â