Yesterday, AccountingWeb broke a story about KPMG's alliance with Microsoft to provide consulting services on the Windows 2000 operating system, and recently, Deloitte Consulting followed suit with a technology venture involving Chase Manhattan Corporation.
What are the inherent benefits in such a partnership, and why would CPA firms form such alliances?
It's all about tapping the knowledge of experts who specialize in various technology arenas, according to industry experts. Keeping up with technology--as with any industry specialization--is important to CPA firms so these firms can stay competitive in the marketplace.
Technology firms, too, benefit from these relationships because the CPA firm can bring the technology firm's product to clients and customers in a much wider capacity than if technology companies were to try to to this by themselves.