PWC Develops its own Web Seal Program

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Following on the heels of continuously beefing up its technology consulting program, PricewaterhouseCoopers has created its own Web certification program called "BetterWeb."

The Big 5 firm is offering e-commerce sites the opportunity for a third-party to measure how a site discloses sales terms, protects customer privacy and handles customer complaints.

If a site measures up to the firm's standards, PWC will license a seal that companies can post on their sites. The annual fee is $15,000.

Experts are pondering whether PWC has entered the marketplace too late based on the success of several other companies also marketing a similar certification, including TRUSTe and BBBOnline.

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