When you develop your web site there are certain tricks you can use to optimize being found by search engines. However, there are also a few tricks that you shouldn’t use in an effort to help people find you. Here they are:
Do not use popular keywords in your Meta and Title tags that have nothing to do with your site. Make sure they are directly related to your site. Also, don’t “borrow” other people’s Meta Tags and Titles.
Do not use hidden text in your website. What this means is don’t try to outsmart the search engine by placing white text into a site with a white background in the hopes that these hidden “keywords” will drive traffic to your site.
Avoid submitting “entry” pages - these can get you in trouble for spamming. If you use a doorway page in an effort to get a higher ranking under a very popular keyword you could be banned by search engines.
Do not make several versions of pages and then submit them all in an effort to have at least one of them ranked high for certain keywords.
Make sure you keep up with your site submissions. Just because you reach a high ranking due to particular keywords doesn’t mean you will stay there forever. This preferred ranking can last from a couple of days to a couple of weeks and if you drop out of the top 50 it’s time to re-submit your site with any necessary changes.