We all have our favorite search engine, but which one is actually the best? Every three months, NPD New Media Services conducts a survey of the major search engines to measure how visitors use those services. The results for the last quarter show Google taking the top place alongside iWon. The latter's popularity is related partly to its free lottery draw.
Google claims that its index has broken the one billion page mark, making it the largest web page database. However, it is the effectiveness of its retrieval engine that has earned it the top rating. Yahoo! has recently started to use Google for some of its own searches.