What is the best search engine in today's competitive marketplace? Many CPAs would argue that the best engines are the ones that deliver strategic information without a lot of hype.
The battle for the best engine is getting more and more difficult, as two of the leading ones have announced some major changes. The end result? A cleaner, more useable search engine.
Although Google.com just added advertising to its search engine pages, it remains the choice for many professionals because of its clean interface and no-nonsense abilities.
Alta Vista, on the other hand, has altered its engine to look more like Google with a much better user interface.
Analysts predict that search engines will morph into basically the same screens some time in the future. The choice is up to the user, though; use the one that makes the most sense to you and your own needs.