website

Technology

Website Traffic: What You Should Measure

Most firms invest in tracking ROI to evaluate their efforts and ensure effectiveness. So when it comes to your website and related inbound marketing efforts, the approach should be similar.
Technology

Demystifying Search Engine Optimization

If you are like most professionals responsible for marketing an accounting practice, you no doubt are familiar with the term Search Engine Optimization or SEO. For a large number of accounting professionals, however, SEO is like a mystical marketing tactic.
Technology

How to Keep Your Website Healthy

If your website is in ill health, or if your online presence is fading fast, a "health check" might be just what you need to revive your site. A health check opens up your website and looks at just how healthy it really is and what you can do to improve its prognosis.