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Many accountants use social media for their business as a way to be present online where the like-minded linger. Social media can start and nurture conversations between you and clients, prospects, and other business partners.
When was the last time you came across something that guaranteed you 100 percent satisfaction or your money back? Okay, these types of offers are all around us, so let's drill down a bit to our profession. . . .
Information security is a 24-7, year-round job. Failing to properly monitor and respond in real time to threats exposes organizations, clients, and business partners to risks that could do significant harm to their companies.
Firm owners are always looking for ways to save time and money. So why not take those findings to your clients? In other words, teach your clients what you've learned so that they, in turn, can save time and money and pay you for your consultative advice.
IMPORTANT ALERT: Computer security sites across the Internet lit up last week with the news that hackers are actively exploiting vulnerabilities in the ubiquitous Java software that resides on many computers.
In his forward-thinking book "Technopoly: The Surrender of Culture to Technology," the late Dr. Neil Postman of New York University observed that the introduction of the automobile at the start of the twentieth century had a dramatic impact on society.
Cybersecurity experts at Deloitte are warning that when it comes to cyberattacks, it's not a question of "if" but "when." A new study shows 88 percent of technology, media, and telecommunications companies don't think they're vulnerable.
The process for marketing an accounting firm includes establishing a niche – industry expertise that differentiates you from other accountants – and marketing your niche in a variety of ways, including a having a specific website for each niche.
Internet-based tools have become so varied and easy to use that almost all firms can take advantage of them to build a professional presence using their websites, e-mail, social media, blogs, videos, and SEO.
It's easy to hide worksheets in Excel, but unhiding multiple worksheets within a given workbook can be a tedious exercise. Users who don't know otherwise are relegated to unhiding worksheets one at a time.
We thought it might be fun to share with you a list of our top ten, most-read articles of 2012. Overall, it looks like technology topics are of the most interest to you and your colleagues, followed by career and tax-related stories. Enjoy!
Take great care in sending a client an e-mail: the subject line should be brief, the greeting professional, and the message succinct. Your e-mail signature leaves the last impression, so it should look as professional as your business card.
If two items on a list share the same value, MATCH/INDEX will return the same name for both items. Excel expert David Ringstrom describes how to use the COUNTIF function to create a tiebreaker in such situations.
Baker Tilly tailors accounting and advisory services to more than ten industries, so when the time came to develop its approach to social media, it was clear that a one-size-fits-all strategy wouldn't work.