The process for marketing an accounting firm includes establishing a niche – industry expertise that differentiates you from other accountants – and marketing your niche in a variety of ways, including a having a specific website for each niche.
Internet-based tools have become so varied and easy to use that almost all firms can take advantage of them to build a professional presence using their websites, e-mail, social media, blogs, videos, and SEO.
It's easy to hide worksheets in Excel, but unhiding multiple worksheets within a given workbook can be a tedious exercise. Users who don't know otherwise are relegated to unhiding worksheets one at a time.
We thought it might be fun to share with you a list of our top ten, most-read articles of 2012. Overall, it looks like technology topics are of the most interest to you and your colleagues, followed by career and tax-related stories. Enjoy!
Take great care in sending a client an e-mail: the subject line should be brief, the greeting professional, and the message succinct. Your e-mail signature leaves the last impression, so it should look as professional as your business card.
If two items on a list share the same value, MATCH/INDEX will return the same name for both items. Excel expert David Ringstrom describes how to use the COUNTIF function to create a tiebreaker in such situations.
Baker Tilly tailors accounting and advisory services to more than ten industries, so when the time came to develop its approach to social media, it was clear that a one-size-fits-all strategy wouldn't work.
Gifts and gadgets go hand in hand. What new items will suit the occasion - for productivity at work or play at home? I searched for the best new and interesting gifts from the tech world and compiled this Holiday Gadget Wish List 2012. Enjoy!
The accountant is no longer merely a number cruncher. The opportunity, if you choose to accept it, is to be a collaborator with your clients, a partner in planning, a guiding light, a seer, if you will, who reads the future in the numbers.
John Wiley & Sons announced the launch of PasstheTaxExam.com, an online platform that will provide registered tax return preparer (RTRP) candidates with review guides, practice software, study tips, and exam resources.