Last week's Midwest Accounting and Finance Showcase in Rosemont, IL kicked off with approximately 1,700 CPAs in attendance, a group so large that it was clear the need for knowledge and networking is still alive.
Twitter has been the social media success story of recent years, helped by the enthusiastic endorsement of journalists and celebrities. Now businesses are beginning to learn how to harness the site's power to grow their companies.
With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
Conferences, association meetings, trade shows, and other social events can provide excellent opportunities to network with peers, clients, and prospects – and, thereby, develop leads, referrals, and new business.
Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.
There are many forms of social media a CPA firm can use other than Twitter or Facebook. Google Insight is one that oftentimes goes unmentioned, yet it is practical and enlightening because it reinforces traditional and easy-to-understand marketing tactics.
Members of Generation Y are our leaders of the future. But a clash in attitudes and outlook between older age groups and this upcoming generation has created a divide in the workplace, making it difficult for organizations to connect with, inspire, and motivate younger workers.
Once the excitement over the launch of Google Buzz – and the privacy debate that followed – died down, users needed time to assess what it could do, particularly because the only available instructions came in the form of a two minute video.