Social Media

Practice Development

Social media: The new frontier, by Christi Hillegass

AccountingWEB accounting student scholarship winner Christi Hillegass identifies the trifecta of social media uses for accountants.
AccountingWEB Life

The role of accountants in social media, by Jenna El-Khalili

AccountingWEB accounting student scholarship winner Jenna El-Khalili addresses the need for accountants and accounting firms to stay current with the various social media channels.
A&A

Don't drink and tweet: Illinois CPA Society president speaks at nation's largest state CPA conference

Last week's Midwest Accounting and Finance Showcase in Rosemont, IL kicked off with approximately 1,700 CPAs in attendance, a group so large that it was clear the need for knowledge and networking is still alive.
AccountingWEB Life

Survey: Professional groups, social media best ways to enhance career visibility

In business, it’s not what you know or even who you know, but who knows you that matters, according to results of a survey by Robert Half Management Resources.
AccountingWEB Life

Tips for engaging clients with Twitter

Twitter has been the social media success story of recent years, helped by the enthusiastic endorsement of journalists and celebrities. Now businesses are beginning to learn how to harness the site's power to grow their companies.
Practice Development

Online marketing for independent accounting and tax firms

Figuring out how to market your business online can be a confusing morass of gurus, geek-speak, and expensive programs. But, marketing comes down to three key elements.
Practice

Google Places: A social media 'how to' for CPA firms

Want to be found? Of course the answer is yes. One of the best ways to be found in your local area as it relates to Google searches is to ensure your business is set up with Google Places.
Practice

Incorporating social media into training objectives

With the increasing uptake of social media and engagement, trainers have the opportunity to reach employees through entirely new mediums.
Practice Development

Inexpensive social media marketing in a slow economy

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
AccountingWEB Life

Follow three Ps to make the most of events

Conferences, association meetings, trade shows, and other social events can provide excellent opportunities to network with peers, clients, and prospects – and, thereby, develop leads, referrals, and new business.
Practice Development

Promoting your business using Facebook

Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.
AccountingWEB Life

How to use social media to find your next role

Social media is a great way to increase your profile and get recognized. Here are seven top tips to use social media to help you find your next job.
A&A

Web site community looks to build upon its "hip quotient" with release of hip hop single

How do you change perceptions about the accounting profession? Well, if you are the folks behind The Passionate Accountant.com, you release a hip hop single and mobile phone ringtone, naturally.
Technology

Social media under the microscope

Has social media run amok, converting our personal information into a commodity?
Practice

Social media: How CPA firms can use Google Insight

There are many forms of social media a CPA firm can use other than Twitter or Facebook. Google Insight is one that oftentimes goes unmentioned, yet it is practical and enlightening because it reinforces traditional and easy-to-understand marketing tactics.
Practice Development

Firms failing to recruit, engage, retain Generation Y

Members of Generation Y are our leaders of the future. But a clash in attitudes and outlook between older age groups and this upcoming generation has created a divide in the workplace, making it difficult for organizations to connect with, inspire, and motivate younger workers.
AccountingWEB Life

Survey: Advances in social media difficult to keep up with

Using social media for brand promotion continues to become more popular, however nearly half of marketing and communications professionals are unsure how to use it effectively.
AccountingWEB Life

New Jersey CPA Society gives members new way to connect online

The New Jersey Society of CPAs has added a social networking site so its members can meet online, seek out colleagues, and form discussion groups.
AccountingWEB Life

The buzz on Google Buzz business applications

Once the excitement over the launch of Google Buzz – and the privacy debate that followed – died down, users needed time to assess what it could do, particularly because the only available instructions came in the form of a two minute video.
AccountingWEB Life

AICPA launches Web site

The American Institute of Certified Public Accountants this week launched its Web site AICPA.org. Designed to be comprehensive and user friendly, the site was developed to provide members with an easier-to-navigate online resource to meet their intensive information needs.

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