Social Media

Practice Development

Inexpensive social media marketing in a slow economy

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
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AccountingWEB Life

Follow three Ps to make the most of events

Conferences, association meetings, trade shows, and other social events can provide excellent opportunities to network with peers, clients, and prospects – and, thereby, develop leads, referrals, and new business.
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Practice Development

Promoting your business using Facebook

Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.
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AccountingWEB Life

How to use social media to find your next role

Social media is a great way to increase your profile and get recognized. Here are seven top tips to use social media to help you find your next job.
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A&A

Web site community looks to build upon its "hip quotient" with release of hip hop single

How do you change perceptions about the accounting profession? Well, if you are the folks behind The Passionate Accountant.com, you release a hip hop single and mobile phone ringtone, naturally.
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Technology

Social media under the microscope

Has social media run amok, converting our personal information into a commodity?
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Practice Development

Social media: How CPA firms can use Google Insight

There are many forms of social media a CPA firm can use other than Twitter or Facebook. Google Insight is one that oftentimes goes unmentioned, yet it is practical and enlightening because it reinforces traditional and easy-to-understand marketing tactics.
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Practice Development

Firms failing to recruit, engage, retain Generation Y

Members of Generation Y are our leaders of the future. But a clash in attitudes and outlook between older age groups and this upcoming generation has created a divide in the workplace, making it difficult for organizations to connect with, inspire, and motivate younger workers.
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AccountingWEB Life

Survey: Advances in social media difficult to keep up with

Using social media for brand promotion continues to become more popular, however nearly half of marketing and communications professionals are unsure how to use it effectively.
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AccountingWEB Life

New Jersey CPA Society gives members new way to connect online

The New Jersey Society of CPAs has added a social networking site so its members can meet online, seek out colleagues, and form discussion groups.
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AccountingWEB Life

The buzz on Google Buzz business applications

Once the excitement over the launch of Google Buzz – and the privacy debate that followed – died down, users needed time to assess what it could do, particularly because the only available instructions came in the form of a two minute video.
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AccountingWEB Life

AICPA launches Web site

The American Institute of Certified Public Accountants this week launched its Web site AICPA.org. Designed to be comprehensive and user friendly, the site was developed to provide members with an easier-to-navigate online resource to meet their intensive information needs.
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AccountingWEB Life

Texas Society of CPAs use social media to promote financial literacy

The Texas Society of Certified Public Accountants is using various social media outlets to spread a message of personal financial responsibility, and to promote April 30th as Financial Literacy Social Media Outreach Day.
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AccountingWEB Life

Networking trends in a recovering economy

Companies nationwide reduced their workforce or instituted hiring freezes in accounting and finance, as well as in operations during the past year in response to the economic downturn, according to Accountants International.
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AccountingWEB Life

Accountant sues Craigslist for unflattering postings

Four million dollars. That's the amount ringing up on accountant, Leo Kehoe's calculator these days. The CPA in Whitestone, NY, is suing Craigslist over several advertisements that called him a "crook."
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Technology

Don’t open that Facebook e-mail

Millions of spam e-mail messages were sent to Facebook users around the world last week in a scam that could infect computers with software that steals passwords and other data.
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Technology

Can you social network your way to business success?

Business used to be done with a handshake. Sometimes, it still is. But for a growing number of potential customers, the majority of research, referrals, and recommendations are being done by virtual rather than physical word, via social networks like LinkedIn, Facebook, and MySpace.
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Education & Careers

Twitter can be an important tool when job hunting

If you’re new to Twitter, you might not know that there’s etiquette to it. If you’re one of those who say, “I don’t get Twitter,” then pay attention. In this world of social online connections, Twitter is a crucial method of communication between job seekers and potential employers.
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Education & Careers

Social networking can be a double-edged blade in job search

Job hunters more and more are employing social networking sites to cast a larger net in search of employment. They should keep in mind, however, that recruiters also are looking at those connections, long before the interview process begins.
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AccountingWEB Life

Accountants share success stories on new Web site

A new Web site, www.thepassionateaccountant.com, offers specially certified, non-traditional practitioners a place to tell their success stories.
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Pages

Voice of the Editor

What would you do if one of your clients won the lottery? We asked several accountants to weigh in with their advice for the lucky Powerball winner, and the tips we received are useful for anyone who receives a windfall, whether it's a lottery win, an inheritance, a big bonus on the job, or a killing in the stock market.
Read more
Gail Perry, CPA
Publisher/Editor-in-Chief, AccountingWEB
editor@accountingweb.com
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