Social Media

Technology

Freed Maxick: A Twitter Marketing Success Story

Freed Maxick CPAs has been chosen by Twitter for a case study being promoted on Twitter's website for advertisers. The firm's revenue has increased by 110 percent from Twitter-generated leads from the paid platform.
Practice

Leveraging LinkedIn

Are the partners and senior staff in your firm leveraging LinkedIn, or do they simply start a profile and abandon it?
Technology

Dumb Down Your Smartphone

Thanks to our smartphones (along with tablets, other handhelds, etc.) we no longer have to fret about having nothing to do.
Education & Careers

GAO's Recent Study on Unemployed Older Workers - We Need Solutions

A recent study done by the GAO raises concerns about how long-term unemployment will affect older workers’ reemployment prospects and future retirement income.
AccountingWEB Life

Business vs. Personal: How to Selectively Share on Facebook

If you have a Facebook account, you’ve probably faced the dilemma of whether to accept a friend request from a business associate.
AccountingWEB Life

AICPA Spring Council: Celebrating 125 Years of Service

In his opening remarks to AICPA Spring Council Wednesday, AICPA President and CEO Barry Melancon was nostalgic, waxing poetic about the profession’s humble beginnings and major milestones in the AICPA’s 125 year history, which is being celebrated this week in Washington, DC.
Practice

Getting Social at SXSW

Though it's been over two months since South by Southwest (SXSW) was held, it's an event that keeps on giving. SXSW Interactive, one aspect of the event, is focused on emerging technology. For accounting firms, SXSW Interactive is a way to stay ahead of the curve.
AccountingWEB Life

Texas CPAs Promote Financial Literacy through Social Media

Members of Texas Society of Certified Public Accountants used a variety of social media channels to spread a message of personal financial management and to promote Financial Literacy Social Media Outreach Day.
Practice Management

Social Media Influences on Generational Behavior and Vice Versa

Not only is the accelerating use of these outlets affecting our behavior and use of time, but also social media are influencing behavior of the different generations – and vice versa. Generational expert Phyllis Weiss Haserot explains.
Tax

New Survey of Workplace Ethics Shows Surprising Results

Findings from a survey of ethics in the workplace may portend a future downward shift in business ethics. The percentage of companies with a weak ethical culture is on the rise, as is the number of employees who experienced retaliation for blowing the whistle on observed misconduct.
AccountingWEB Life

Sales Tax Levies on Digital Downloads Facing Headwinds for Now

It is hard for legislators in cash-strapped states to ignore the explosion in the use of electronic devices - handheld computers, smart phones, iPods, iPads, and e-readers - and not view the many products these devices deliver as a basis for a new sales and use tax.
Practice Management

When Employees Rant Online - The NLRB Weighs in on Workers' Rights

Employees have always complained about their jobs, bosses, and coworkers. Today, through social media, such complaints can reach a much larger audience than in the past. Some employers have responded by disciplining workers, and increasingly, the NLRB is stepping in.
AccountingWEB Life

Indiana CPA Society Launches Its New Blog: I Was Just Thinkin'

On February 27, the Indiana CPA Society (INCPAS) announced it launched a new blog titled "I was just thinkin'." The goal of the blog is to provide an engaging and collaborative platform that encourages readers to join in a discussion on timely issues and news.
A&A

IC Opportunities Event – A Forum for Industry Innovation and Change

Jason Blumer, of Blumer and Associates CPAs, has no problem admitting to the conservative nature of the accounting profession. Its reverence of tradition and legacy, its hierarchical leadership style, and its reliance on "tried-and-true" business practices, are what once made the profession great.
Practice

Six Things Accountants Often Don't Understand about LinkedIn

You've probably heard about LinkedIn, and perhaps you've already registered your profile. Thousands of accountants register, but many fail to register properly, they complain about it, or they simply say it hasn't generated any business for them.
Practice

IRS Unveils New Version of Smartphone App

The IRS announced the availability of IRS2Go 2.0, an expanded version of its smartphone application designed to provide taxpayers easier access to practical tools and information. The new app is available on the Apple and Android platforms.
AccountingWEB Life

AICPA Creates Social Networking Site for Aspiring Accountants

The American Institute of Certified Public Accountants (AICPA) has partnered with Telligent to create a social networking site - This Way to CPA - for college students aspiring to become accountants. This Way to CPA is designed to increase awareness of AICPA and to drive its recruitment efforts.
Practice

Results of SocialCPAs 2011 Social Media Survey

SocialCPAs published its Social Media Survey in December. The survey was developed to gain an understanding of how the accounting profession is adopting or avoiding social media. Barry MacQuarrie, CPA, of SocialCPAs surveyed hundreds of accounting professionals and received responses from eighteen countries.
Technology

Three Irreverent Time Management Strategies for the Digital Era

Getting through your to-do list faster isn't what time management is about – at least not anymore. After all, this is the digital era! Rather than managing our existing time as if it was finite, we need to find ways to multiply it and make our lives better.
AccountingWEB Life

Cybercrime - No One Is Immune

Organizations and their managers need to take cybercrime seriously. According to PricewaterhouseCoopers' economic crime report, "Cybercrime: Protecting Against the Growing Threat," businesses face serious threats from cybercriminals, from both within and outside their organizations. The PwC report warns that cybercrime one of today's top four economic crimes.

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