Social Media

A&A

SEC Says Social Media for Company Announcements Is OK

The SEC says companies may use social media (e.g., Facebook, Twitter) to disclose key information and still be in compliance with Regulation FD, as long as investors know where to look for the information.
Tax

IRS Spoof on Star Trek: The Sequel

Responding to criticism by a high-ranking member of the House's tax-writing committee, the IRS now admits it should have scuttled a quirky video based on the iconic "Star Trek" TV show. But the agency continues to maintain that another video parody, this one based on "Gilligan's Island," should not be cast away.
Tax

IRS Star Trek Video: Going Where No Agency Has Gone Before

A high-ranking member of the tax-writing committee in Congress is demanding the IRS release copies of two video parodies produced with taxpayer money. The videos, which spoof "Star Trek" and "Gilligan's Island," were shot at the IRS' television studio in Maryland.
Technology

LinkedIn Tips Part 4: Recommendations and Endorsements

Mark Lee is back with Part 4 of his LinkedIn series to discuss using the recommendations and endorsements features.
Technology

LinkedIn Tips Part 3: Your Status

In Part 3 of his LinkedIn series for start-ups, Mark Lee explains how to use status updates – what works and what doesn't.
Practice

Developing Authentic, Ongoing Client Relationships

Just about every day, my BMRG GAP members ask me a question similar to, "How do I grow my clients? I want to increase my revenue, so what do I do?"
Technology

LinkedIn Tips Part 2: Getting Connected

In Part 2 of his LinkedIn series for start-ups, Mark Lee explains how to use the networking element of LinkedIn to connect with peers and potential prospects.
Technology

Stand Out and Stay Ahead of the Competition

When you know who your competitors are and what services they provide, you can better plan your marketing efforts and messaging to stand out among your peers. A quick review of competitors' websites will reveal a lot.
Technology

Using the Web for Marketing

Using the Web for marketing is popular for good reason. There are many low-cost tactics that require little to no cash outlay, such as e-mail and social media. All marketing initiatives take time, and these options are no exception.
Technology

LinkedIn Tips Part 1: Getting Your Profile Right

I've long held the belief that LinkedIn is a serious online business networking tool, and it can be an effective tool for start-up practices. This is the first article in a three-part series where I'll explain how LinkedIn can help the solo practitioner.
Technology

CPAs Adding Social Media to Connect with Clients and Find New Ones

CPA firms' use of social media is evolving, from the simple use of e-mail, a web page, or the telephone, to messaging via Twitter or through postings on Facebook and LinkedIn.
Tax

IRS Adds Tumblr to Its Growing Lineup of Social Media Platforms

The IRS is reaching out to taxpayers with a growing array of social media platforms in order to deliver more timely information to filers and preparers. Its latest is Tumblr, which lets web browsers, smartphones, tablets, or desktops, access and share text, photos, videos, and podcasts.
Technology

How Accountants Use Social Media for Business

Many accountants use social media for their business as a way to be present online where the like-minded linger. Social media can start and nurture conversations between you and clients, prospects, and other business partners.
Technology

Collaborating with Your Clients in the Cloud

While the days of driving to your clients' offices may not be numbered, many accountants are taking advantage of technological advances to more efficiently collaborate with their clients from afar.
Practice

Four Guaranteed New Year's Resolutions

When was the last time you came across something that guaranteed you 100 percent satisfaction or your money back? Okay, these types of offers are all around us, so let's drill down a bit to our profession. . . .
Technology

Smartphones Take Over

In his forward-thinking book "Technopoly: The Surrender of Culture to Technology," the late Dr. Neil Postman of New York University observed that the introduction of the automobile at the start of the twentieth century had a dramatic impact on society.
Technology

Social Media Trends: Where Does Your Firm Stand?

No one can deny that social media is on everyone's mind. Instead of looking at what everyone else is doing, let's look at what other accounting firms are doing - or at least thinking about doing.
Technology

"Big Data" for Small Businesses and Consumers

Small business owners and consumers – users of mobile devices and social media – have the potential to revolutionize economic activity and will soon become the drivers of "big data" science.
Practice

How Baker Tilly Successfully Approached Social Media

Baker Tilly tailors accounting and advisory services to more than ten industries, so when the time came to develop its approach to social media, it was clear that a one-size-fits-all strategy wouldn't work.
Practice

Recruiting Top Talent Where They "Live"

If you're looking to recruit anyone with a sense of adventure or fun, especially Gen Xers/Yers, the best thing you can do is highlight the personal (read: non-accounting) side of your firm and do it where they "live."

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