Social Media

Technology

Accountants' Social Media Use Focus of SocialCPAs Survey

When CPA Barry MacQuarrie started the "Social Media Survey" in 2010, he said social networking was still relatively new to the accounting profession. He was curious about how accounting professionals were using such sites as LinkedIn, Facebook, and Twitter.
Practice

How to Attract Clients and Promote Your Payroll Business

Customers may be interested in trying your payroll services as an extension to existing services if they see a benefit to making a change from what they are currently doing.
Technology

A How-to Social Media Action Plan for Accounting Firms

PracticeWEB Marketing Manager Elizabeth McMahon has provided the following structured framework that can help your firm get the most out of social media tools.
Technology

Google Authorship: Taking Your Niche a Step Further

Google Authorship is helping small- to midsize business owners improve SEO, develop a personal brand tied to their business, improve click-throughs, and increase lead generation from the Internet.
Practice

Marketing Turned Outside In

We've all heard the expression "content is king." Well, when it comes to marketing, that's becoming all the more true, according to a presentation about inbound marketing at the 2013 Association for Accounting Marketing Summit.
Technology

How to Make Facebook Work for Your Firm

Is Facebook an effective marketing tool or a time-consuming burden? Experts say it could be either, depending on your firm's approach. So how do you build a profitable Facebook strategy? Our experts offer five tips.
Technology

LinkedIn's Updated Features and Expanded Services

LinkedIn has made several changes in recent months, including beefing up its contact features, profile options, and online content.
Technology

LinkedIn Tips Part 6: Lead Generation

In the final segment of Mark Lee's LinkedIn series, he covers what's probably of most interest to accountants – how to use LinkedIn to find prospective clients.
Technology

Social Media: Ten Things Accountants Should Never Do

If you're an accountant who has been experimenting with social media, this article is for you. It will be of particular interest if you've been disappointed by your social media experiences. And you're not alone if you started out with unrealistic expectations or misunderstood how social media works.
Technology

Are Mobile Devices Causing a Digital Divide in the Workplace?

Each day when Bill Walter hops on the elevator in the building that houses his CPA firm, a majority of the people riding with him have their smartphones in hand – checking e-mails or surfing the Internet – before arriving at their particular floors.
Education & Careers

MACPA Features Innovative Technologies and Social Media at Innovation Summit

Jennifer Warawa, Sage's vice president of partner programs and channel sales, said in a recent press release. "Sage is getting social with the help of the MACPA, and there are several initiatives planned to get ...
Education & Careers

Study Reveals Top Nonaccounting Skills Sought in Accountants

Accounting and finance professionals who possess nontraditional accounting traits, such as general business knowledge and good communication skills, are valued not only by CFOs trying to fill open finance department positions at their companies, but also by human resources directors looking to recruit new talent to their accounting firms.
Technology

LinkedIn Tips Part 5: Groups

The groups likely to be most valuable to start-up practices will be those groups your client prospects belong to. You can find these by looking at the profiles of prospective clients on LinkedIn and scrolling down to see their groups.
Tax

IRS Backs Down on E-mail Snooping but Not Posts or Tweets

The IRS is changing its controversial policy of accessing taxpayer e-mails without first obtaining a warrant, but it’s not making any promises regarding social media postings on sites like Facebook and Twitter.
Technology

Should Social Media Be Regulated?

In the world of social media, bogus social media accounts abound. Anyone can create or even buy a fake account and use it for a variety of reasons – to make themselves appear more popular than they are, to send span, or for malicious reasons.
Practice

Implementing Social Media and Networking Strategies to Market Your Firm

Exposure is vital to the growth of your firm, but the different channels can be intimidating. With endless social media avenues, websites, and networking events, it's easy to get overwhelmed.
Tax

Can the IRS Snoop into Personal E-mail?

It's not likely that taxpayers are "blind copying" the IRS on their e-mails to friends or sharing their posts on social media sites with the IRS. But the IRS may be reading those messages anyway.
Technology

Tax Reform Writers in Congress Want to 'Friend' You

Want to know where the next major tax reform legislation is coming from? You might check on Facebook, Twitter, or LinkedIn. Senate Finance Committee Chairman Max Baucus and House Committee on Ways and Means Chairman Dave Camp said they'll ask the public for tax law proposals via social media.
Tax

New IRS Technology Will Track Online Activity

According to news reports filtering out of Washington, the IRS will begin employing new technology this year that can track a taxpayer's online activities ranging from Facebook and Twitter posts to credit card and PayPal transactions.
Technology

Facebook Announces New 'Facebook Home' Software for Android

The new "Facebook Home" isn't a phone or operating system, and it's also more than just an app. Home is a completely new experience that lets you see the world through people, not apps.

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