Social Media

Technology

LinkedIn Tips Part 1: Getting Your Profile Right

I've long held the belief that LinkedIn is a serious online business networking tool, and it can be an effective tool for start-up practices. This is the first article in a three-part series where I'll explain how LinkedIn can help the solo practitioner.
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Technology

CPAs Adding Social Media to Connect with Clients and Find New Ones

CPA firms' use of social media is evolving, from the simple use of e-mail, a web page, or the telephone, to messaging via Twitter or through postings on Facebook and LinkedIn.
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Tax

IRS Adds Tumblr to Its Growing Lineup of Social Media Platforms

The IRS is reaching out to taxpayers with a growing array of social media platforms in order to deliver more timely information to filers and preparers. Its latest is Tumblr, which lets web browsers, smartphones, tablets, or desktops, access and share text, photos, videos, and podcasts.
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Technology

How Accountants Use Social Media for Business

Many accountants use social media for their business as a way to be present online where the like-minded linger. Social media can start and nurture conversations between you and clients, prospects, and other business partners.
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Technology

Collaborating with Your Clients in the Cloud

While the days of driving to your clients' offices may not be numbered, many accountants are taking advantage of technological advances to more efficiently collaborate with their clients from afar.
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Practice

Four Guaranteed New Year's Resolutions

When was the last time you came across something that guaranteed you 100 percent satisfaction or your money back? Okay, these types of offers are all around us, so let's drill down a bit to our profession. . . .
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Technology

Smartphones Take Over

In his forward-thinking book "Technopoly: The Surrender of Culture to Technology," the late Dr. Neil Postman of New York University observed that the introduction of the automobile at the start of the twentieth century had a dramatic impact on society.
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Technology

Social Media Trends: Where Does Your Firm Stand?

No one can deny that social media is on everyone's mind. Instead of looking at what everyone else is doing, let's look at what other accounting firms are doing - or at least thinking about doing.
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Technology

"Big Data" for Small Businesses and Consumers

Small business owners and consumers – users of mobile devices and social media – have the potential to revolutionize economic activity and will soon become the drivers of "big data" science.
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Practice

How Baker Tilly Successfully Approached Social Media

Baker Tilly tailors accounting and advisory services to more than ten industries, so when the time came to develop its approach to social media, it was clear that a one-size-fits-all strategy wouldn't work.
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Practice

Recruiting Top Talent Where They "Live"

If you're looking to recruit anyone with a sense of adventure or fun, especially Gen Xers/Yers, the best thing you can do is highlight the personal (read: non-accounting) side of your firm and do it where they "live."
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Practice

Drilling Down on the Dental Niche

In this interesting Q&A, Andrew Rose, Naden/Lean LLC’s director of Marketing and Business Development, talks about some specifics to managing a dental niche practice, his firm’s sweet spot, and how social media has changed the game.
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Education & Careers

HR Needs to Step Up Tech Usage to Show Value to Their Business

Globalization, talent constraints, and new technology pose significant opportunities for material change in human resources, according to new research.
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Technology

Freed Maxick: A Twitter Marketing Success Story

Freed Maxick CPAs has been chosen by Twitter for a case study being promoted on Twitter's website for advertisers. The firm's revenue has increased by 110 percent from Twitter-generated leads from the paid platform.
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Practice

Leveraging LinkedIn

Are the partners and senior staff in your firm leveraging LinkedIn, or do they simply start a profile and abandon it?
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Technology

Dumb Down Your Smartphone

Thanks to our smartphones (along with tablets, other handhelds, etc.) we no longer have to fret about having nothing to do.
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Education & Careers

GAO's Recent Study on Unemployed Older Workers - We Need Solutions

A recent study done by the GAO raises concerns about how long-term unemployment will affect older workers’ reemployment prospects and future retirement income.
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AccountingWEB Life

Business vs. Personal: How to Selectively Share on Facebook

If you have a Facebook account, you’ve probably faced the dilemma of whether to accept a friend request from a business associate.
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AccountingWEB Life

AICPA Spring Council: Celebrating 125 Years of Service

In his opening remarks to AICPA Spring Council Wednesday, AICPA President and CEO Barry Melancon was nostalgic, waxing poetic about the profession’s humble beginnings and major milestones in the AICPA’s 125 year history, which is being celebrated this week in Washington, DC.
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Practice

Getting Social at SXSW

Though it's been over two months since South by Southwest (SXSW) was held, it's an event that keeps on giving. SXSW Interactive, one aspect of the event, is focused on emerging technology. For accounting firms, SXSW Interactive is a way to stay ahead of the curve.
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Pages

Voice of the Editor

What makes a company a great place to work? Experience, a ConnectEDU company, uses criteria that include benefits, career advancement opportunities, culture, and work/life balance to form its annual list of the Best Places to Work for Recent Grads. BDO USA and Ernst & Young both made the Top 25 list. Read what makes these firms stand out and find out what can be done at your firm to entice college grads.

Read more
Gail Perry, CPA
Publisher/Editor-in-Chief, AccountingWEB
editor@accountingweb.com
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