Social Media

Practice

Marketing 101: What Every Small Firm Should Know

Large firms have in-house marketing and PR teams to take care of business development. Small firms, however, need to be strategic in their marketing efforts. Here's how to match the big boys.
A&A

Social Media Risk Is a Concern for Internal Auditors

A top priority for chief audit executives and internal auditors this year is preventing risks – such as hits to the bottom line and a loss of productivity – that could result from social media use within their organizations, according to a survey released last week by global consulting firm Protiviti.
Practice

Here Are Some Risks to Consider Before Using Social Media for Your Business

The noise about using social media as a means to grow your business has become so constant it almost blends into the background at this point. With Facebook, Twitter, and LinkedIn pushing their advertising platforms and Google+ touting better search optimization, it’s inescapable.
Practice

Social Networking at Work Is a Major Risk with Large Costs

Spending time on social networks appears to be normal behavior at most workplaces. Employers need to deal with its risks and minimize its costs. Employees should consider the potential ramifications of every post they make.
Technology

Top Five Tips on What Makes a Facebook Company Page Great

Taking steps to make your Facebook company page great will increase the exposure of your business, which could result in increased sales. Consider these top five tips from Michael Alter.
Technology

How to Use LinkedIn to Grow Your Practice Part 2: Building Your Network

A great LinkedIn profile is good to have, but unless you use LinkedIn to build your network, you'll find yourself back at square one.
Education & Careers

Ohio Society Unveils New Women's Initiative

When the OSCPA surveyed its membership last year, more than 80 percent of women CPAs indicated they wanted the OSCPA to develop programs and activities specifically geared for female members.
Practice

How to Build and Manage Your Local Reputation

Now is the perfect time to proactively build and manage your reputation on a local level. With tax season on the horizon, you should take steps over the next six to eight weeks to positively influence your reputation.
Technology

How to Use LinkedIn to Grow Your Practice Part 1: Getting Started

LinkedIn is the most professional and business-oriented of the popular social media sites, but it's not just for job seekers or for making connections. LinkedIn can help you get things done, be more productive, and grow your practice.
Technology

Key Stages in the Inbound Marketing Process

One thing that seems to elude many professionals is how SEO, social media, pay-per-click advertising, and e-mail marketing play a role in inbound marketing. Brian Swanson has outlined the key steps in the inbound marketing process and provided details about each.
Technology

Using Social Media for Business Part 3: How to Gain Followers on Your Company Page

Followership is the key to leadership. In the past, the culture of being a follower was falling in line, which was interpreted as being quiet and doing what you were told. Today, organizations that seek followership do so for much different reasons.
Technology

Using Social Media for Business Part 2: Setting Up a Company Page on Facebook and LinkedIn

In Part 2 of Michael Alter's social media series, you will learn how to create a company page on Facebook and LinkedIn as well as how to post and build followership.
Education & Careers

How to Market Your Firm to College Students

When it comes to recruiting the best and the brightest college students, firms are deploying a plethora of methods to reach America's future accountants.
Technology

Survey Finds Execs Worried about Social Media Risks

A recent survey of more than 100 senior-level executives found that while social media use by companies continues to grow, almost three-quarters of respondents are concerned about the potential risks.
Technology

Maximizing Social Media for Each Generation

Since interest in social media as a key marketing strategy shows no signs of waning, I thought I'd share responses I prepared when I served as a panelist during the New York Women in Communications Social Media Week event, "Bridging the Generation Gap: Reaching Baby Boomers, GenX, and Millennials."
Technology

Using Social Media for Business Part 1: Facebook vs. LinkedIn

Participating in social media is rapidly becoming a necessity for businesses. In 2013, we're seeing discussions among business owners shifting away from why to participate to where and how to get involved.
Technology

Social Media Week 2013: Here's a Heap of Helpful Articles

Happy Social Media Week 2013 everyone! To celebrate, we've provided links to twenty articles on our website that can help accounting and tax practitioners use social media to benefit their firms.
Education & Careers

KPMG Survey: Higher Education Leaders Worried about Enrollments

The percentage of higher education leaders who are "very concerned" about their ability to maintain current enrollment levels is on the rise, according to the second annual Higher Education Outlook Survey conducted by KPMG LLP.
Technology

NJSCPA Launches 'Twitter Tuesday Tips' on YouTube

The New Jersey Society of CPAs (NJSCPA) recently started a weekly series of YouTube videos on social media secrets that can help businesses excel, with Twitter the initial platform featured.
Technology

Accountants' Social Media Use Focus of SocialCPAs Survey

When CPA Barry MacQuarrie started the "Social Media Survey" in 2010, he said social networking was still relatively new to the accounting profession. He was curious about how accounting professionals were using such sites as LinkedIn, Facebook, and Twitter.

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