Practice Management

Technology

Freed Maxick: A Twitter Marketing Success Story

Freed Maxick CPAs has been chosen by Twitter for a case study being promoted on Twitter's website for advertisers. The firm's revenue has increased by 110 percent from Twitter-generated leads from the paid platform.
Practice

Become a Trusted Business Advisor – 3 Ways

When a business owner is searching for an accountant, choosing one isn’t so simple. Providing financial services – despite what some of your tax-only clients may believe – is far from a commodity.
Practice

Ten Tips for Writing Better Press Releases

Press releases can be a powerful brand-building tool and cost you nothing but time. Of course, this does not change one inescapable fact: someone has to write them. Unless you have marketing staff, that someone is probably you.
Practice

Should You Send Some Tax Work to India?

Are you having trouble hiring enough staff to do all your tax returns? Consider outsourcing some of the overflow to India.
Practice

Looking to Sell Your Firm? Merge Instead.

You're at the point where you don't want to stop working, but you know you can no longer run your firm for years to come. Should you sell the firm?
Practice

Employee Benefits When Times Are Tough

Heath care continues to grow increasingly expensive. So does the rent. So do the coffee and creamer you offer your staff. While some of these may only seem like pennies, pennies add up after a while.
Education & Careers

Exit Interviews: Too Little, Too Late

"We need to talk." Those words typically signal the end of a romantic relationship. But the same holds true when an employee - usually one of the "stars" - wants to leave his or her current firm or company.
Practice

Improve Upside-Down Reporting Relationships

A workplace reporting relationship that used to be fairly rare is older workers reporting to younger managers. This is a growing phenomenon and will become more prevalent, at least until boomers stop working.
Practice

Tips for Improving Your Website

This is part one of four of a "Marketing Your Practice" series. Websites, which initially served as "glorified business brochures," are no longer acceptable as such. Today, visitors and clients expect much more.
Practice

Juice Up Your Partner Goal-Setting Process

If done well, setting partner goals will raise the bar for each partner, which in turn will raise the bar for the firm.
Practice

Interruptions Are Productivity Killers

The sooner we recognize that our interruption-based society is here to stay, the sooner we can embrace and securely put into place measures that ensure we can be at our best for today and for the long run.
Practice

Criminal Background Checks and Hiring Practices

Criminal background checks for job applicants have become standard operating procedure for many companies. However, companies that routinely conduct such background checks should look at their current policies and procedures.
Practice

Happy Employees Make Happy Clients

Melissa Brogan is hesitant to call the benefits offered at Barnes Dennig "perks." For her, it's a reflection of her firm's culture. Barnes Dennig has an employee- and client-centric culture and boasts a staff retention average of 94 percent.
Practice

You, Project Management, and Communication

In her article, Erin Cheever covers the five communication rules to live by when starting a project and what drives it throughout the entire process.
Practice

New Website Links Sellers/Buyers of Accounting Firms

An online marketplace for accounting practices, launched June 28, offers sellers a place to expose their firm to a national audience and for buyers to search for new opportunities.
Community News

Company Announcements: Week of July 2, 2012

Following is the latest roundup of accounting and community news for the week of July 2, 2012.
Practice

M&A: Five Variables when Assigning Value

In this world of merger mania and baby boomers dealing with succession, many wonder how accounting practices are valued when being sold externally (not to partners), and what the multiple is.
Technology

Tuning the Orchestra: IT and the CFO

Business functions once had very clear roles and responsibilities: finance looked after the money and IT was a distinct unit responsible for back office technology and communications. However, responsibility for IT decisions is changing.
Practice

Marketing's Say in M&A

What role does the marketing department have in a merger? Does the team get to be part of the pre-agreement strategic discussions or are they brought in at the end of the process?
Practice

Four Reasons CPA Firms Should Consider Putting Wealthcare in the Mix

Leaders of market-dominating CPA firms report that the Golden Age for the CPA profession, the period of high growth from 2002 through 2007, will not be repeated. Additional revenue sources must be sought to achieve profitable growth.

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Voice of the Editor

What would you do if one of your clients won the lottery? We asked several accountants to weigh in with their advice for the lucky Powerball winner, and the tips we received are useful for anyone who receives a windfall, whether it's a lottery win, an inheritance, a big bonus on the job, or a killing in the stock market.
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