My male boss wanted me to coordinate a "women's initiatives" panel for a group of managing partners across the United States, Canada, and Mexico who are part of our association. I rolled my eyes. I couldn't help it.
In this interesting Q&A, Andrew Rose, Naden/Lean LLC’s director of Marketing and Business Development, talks about some specifics to managing a dental niche practice, his firm’s sweet spot, and how social media has changed the game.
The accountant is no longer merely a number cruncher. The opportunity, if you choose to accept it, is to be a collaborator with your clients, a partner in planning, a guiding light, a seer, if you will, who reads the future in the numbers.
We're headed toward a massive transition at firms across the country as current leaders get closer to retirement. Some firms have successfully transitioned, others are preparing, and there are those that don't have any plans in place.
The Association of Chartered Certified Accountants' Accountancy Futures Academy report, "100 Drivers of Change for the Global Accountancy Profession," identifies 100 factors that will create uncertainty for accountants during the next five to ten years.
Adding business advisory services is essential to growing your firm, but you shouldn't offer these services to all your existing clients. Determine which clients you should "wow" and how to become their trusted business advisor.
Clint Eastwood in "The Rookie" said, "If you want a guarantee, buy a toaster." There is no question that many CPA firms are conservative, but are they so conservative they are missing value-added opportunities?
Organizations that make a choice to build and nourish innovation can earn a significant payoff for their efforts. Advisers at Plante Moran and NewNorth Center offer a self-improvement guide for innovation.
Blue & Co., a regional firm in the Midwest with offices in Indiana, Kentucky, and Ohio, has announced plans to merge with Suttner Accounting Services, a public accounting and consulting firm in Bloomington, Indiana.
The 40/40/20 rule says that 40 percent of the success of your direct marketing campaign will depend on your list selection, 40 percent on your offer, and only 20 percent of your success will be attributed to your creative execution.
USA TODAY/Gallup polls show that accountants are considered the most trusted business professionals, which enables them to move beyond traditional accounting services and position themselves as trusted business advisors.
Marketing is challenging, whether you're a seasoned professional or the designated marketing person in your firm because there's no one else to do the job. John Jantsch, president of Duct Tape Marketing, shares his strategies.
Many accounting firm owners are considering new opportunities and ways to reinvent their firms before handing them over to their successors. Gary Boomer offered his insights at the recent Boomer Summit.
Croskey Lanni, PC is merging Hirzel, Jackson & Swaine, PC into its practice and will operate as Croskey, Lanni & Company, PC. The firm's focus is serving the accounting, tax, and business advisory needs of its diversified client base.
Often, your staff will take your marketing message to customers and prospects, and they're almost certainly the ones who will deliver on the promises your marketing campaign makes. Take some concrete steps to make sure they get it.