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Internet-based tools have become so varied and easy to use that almost all firms can take advantage of them to build a professional presence using their websites, e-mail, social media, blogs, videos, and SEO.
During a presentation at AccountingWEB Live!, Mark Lloydbottom of Practice Management Consulting said that the way to start offering your clients gold medal-level service is by asking meaningful questions and making a difference in their lives.
Baker Tilly tailors accounting and advisory services to more than ten industries, so when the time came to develop its approach to social media, it was clear that a one-size-fits-all strategy wouldn't work.
It's easy to see the power of emotion in purchases like cars and jewelry. But in the tax and accounting world, purchasing decisions are made based on hard numbers and data, not emotion. Right? Not necessarily.
My male boss wanted me to coordinate a "women's initiatives" panel for a group of managing partners across the United States, Canada, and Mexico who are part of our association. I rolled my eyes. I couldn't help it.
In this interesting Q&A, Andrew Rose, Naden/Lean LLC’s director of Marketing and Business Development, talks about some specifics to managing a dental niche practice, his firm’s sweet spot, and how social media has changed the game.
The accountant is no longer merely a number cruncher. The opportunity, if you choose to accept it, is to be a collaborator with your clients, a partner in planning, a guiding light, a seer, if you will, who reads the future in the numbers.
We're headed toward a massive transition at firms across the country as current leaders get closer to retirement. Some firms have successfully transitioned, others are preparing, and there are those that don't have any plans in place.
The Association of Chartered Certified Accountants' Accountancy Futures Academy report, "100 Drivers of Change for the Global Accountancy Profession," identifies 100 factors that will create uncertainty for accountants during the next five to ten years.
Adding business advisory services is essential to growing your firm, but you shouldn't offer these services to all your existing clients. Determine which clients you should "wow" and how to become their trusted business advisor.
Clint Eastwood in "The Rookie" said, "If you want a guarantee, buy a toaster." There is no question that many CPA firms are conservative, but are they so conservative they are missing value-added opportunities?
Organizations that make a choice to build and nourish innovation can earn a significant payoff for their efforts. Advisers at Plante Moran and NewNorth Center offer a self-improvement guide for innovation.
Blue & Co., a regional firm in the Midwest with offices in Indiana, Kentucky, and Ohio, has announced plans to merge with Suttner Accounting Services, a public accounting and consulting firm in Bloomington, Indiana.