Practice Development

Practice

BlumShapiro Enters Rhode Island Market in Merger with Sullivan

BlumShapiro, the largest regional accounting firm in New England, has continued its growth with entry into the Providence market, thanks to its January 1, 2013, merger with Sullivan & Company LLP.
Practice

Plante Moran's Latest Merger Ups It to Eleventh Place National Ranking

Plante Moran's merger with a Chicago CPA firm last year moved it up a notch to eleventh place in a ranking of the nation's largest public accounting firms based on revenue and significantly expanded its Chicago presence.
Technology

How Accountants Use Social Media for Business

Many accountants use social media for their business as a way to be present online where the like-minded linger. Social media can start and nurture conversations between you and clients, prospects, and other business partners.
Practice

Common Traits of Highly Successful Firms

Too many firm leaders experience "Groundhog Day" when it comes to reliving old challenges that prevent their company from moving to the next level of success. That message kicked off a session entitled "Common Traits of Highly Successful Firms" at the Winning Is Everything conference.
Practice

Seven Tips for Branding Your Firm

Branding your firm means putting your firm’s reputation, people, expertise, and knowledge in front of clients and prospects. It means building new relationships, strengthening old ones, and working to keep your firm in people's minds.
Community News

Company Announcements: Week of January 14, 2013

Following is the latest roundup of community news for the week of January 14, 2013.
Education & Careers

Beyond Borders – Ernst & Young Assists Global Entrepreneurs

When Angela Gomez had the chance to push her passion for entrepreneurship and her professional skill set to the max by volunteering to assist global entrepreneurs, she jumped at the chance.
Technology

Social Media Trends: Where Does Your Firm Stand?

No one can deny that social media is on everyone's mind. Instead of looking at what everyone else is doing, let's look at what other accounting firms are doing - or at least thinking about doing.
Practice

Defining Your Niche to Grow Your Business

The process for marketing an accounting firm includes establishing a niche – industry expertise that differentiates you from other accountants – and marketing your niche in a variety of ways, including a having a specific website for each niche.
Practice

CliftonLarsonAllen and Jenkins & Vojtisek Combine

CliftonLarsonAllen (CLA), a certified public accounting and consulting firm, has announced that Jenkins & Vojtisek SC, a certified public accounting firm based in Racine, Wisconsin, has combined with CLA effective January 1.
Technology

Establish Your Business Presence Using the Web

Internet-based tools have become so varied and easy to use that almost all firms can take advantage of them to build a professional presence using their websites, e-mail, social media, blogs, videos, and SEO.
Practice

Transform Client Relationships from Transactional to Consultative

Accountants can elevate their status to trusted advisor by changing their business from transactional to consultative.
Practice

Are You Underserving Your Clients?

During a presentation at AccountingWEB Live!, Mark Lloydbottom of Practice Management Consulting said that the way to start offering your clients gold medal-level service is by asking meaningful questions and making a difference in their lives.
Education & Careers

Conference Goers Headed to the Cloud

The three-day Digital CPA: 2012 CPA2Biz Cloud User Conference gathered nearly 400 accounting professionals to discuss the changing landscape ushered in by exciting new technologies.
Practice

How Baker Tilly Successfully Approached Social Media

Baker Tilly tailors accounting and advisory services to more than ten industries, so when the time came to develop its approach to social media, it was clear that a one-size-fits-all strategy wouldn't work.
Practice

Sell the Dream, Not the Data

It's easy to see the power of emotion in purchases like cars and jewelry. But in the tax and accounting world, purchasing decisions are made based on hard numbers and data, not emotion. Right? Not necessarily.
Practice

Market Your Firm by Improving Your Website

An accountant's website must be more than a glorified business brochure. Ongoing improvements to a website will keep it fresh for new prospects and continually interesting for existing clients.
Practice

Survey: Midmarket Execs Weigh In on Entrepreneurialism

Despite challenges, such as a weak economy and tax and regulatory challenges, 35 percent of companies have become more entrepreneurial, benefiting from greater productivity and profit margins.
Education & Careers

Women's Initiatives: Lame or Legit?

My male boss wanted me to coordinate a "women's initiatives" panel for a group of managing partners across the United States, Canada, and Mexico who are part of our association. I rolled my eyes. I couldn't help it.
Practice

Drilling Down on the Dental Niche

In this interesting Q&A, Andrew Rose, Naden/Lean LLC’s director of Marketing and Business Development, talks about some specifics to managing a dental niche practice, his firm’s sweet spot, and how social media has changed the game.

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