Practice Development

Practice Development

How to make the best of business development

Business development specialist Craig Weeks claims successful business development need not be an exercise in self-punishment. AccountingWEB interviewed him so you can decide for yourself.
Technology

Services added to QuickBooks ProAdvisor Program

New services have been added to the Intuit QuickBooks ProAdvisor Program designed to make it faster and easier for certified and non-certified ProAdvisors to benefit from the program by gaining more access to prospective clients online.
Practice

Execs say regulatory uncertainty hampering long-term planning

U.S. senior executives are concerned about the impact regulatory reform will have on their businesses, but half say it could eventually be a “net positive,” according to a recent survey conducted by KPMG.
Practice Development

PricewaterhouseCoopers charts eight imperatives for driving competitive advantage

Businesses face eight strategic imperatives that will play determining factors in their short- and long-term success following the economic crisis, according to a new report from PricewaterhouseCoopers LLP.
A&A

The Accountant: A new reality show

Now I’m not proposing we launch a new TV series where business owners stay in a fancy mansion surrounded by eager CPAs vying for their business. But, I think we all have been there in the heat of the competition for new clients.
Practice Development

Here's why you don't want customers

Guest writer Michael Di Lauro shares his insights on how to successfully develop your business by building a fan base, instead of a customer base.
Practice

Best tips for winning new business

Forget the Yellow Pages, the best way to find new clients is via referrals; but finding more people to recommend you means more networking.
Practice Development

Recession isn't deterring investment in social media and online communities

A second annual survey of companies sponsoring online communities shows signs of increasing maturation as enterprises continue to invest in social media tools and online communities.
Practice Development

When increased productivity leads to more lawsuits: How some efficiency initiatives can land you in legal hot water

For Domino’s Pizza, speedy delivery was more than a promise—it was a guarantee: 30 minutes or it’s free. When executives at the pizza chain coined the marketing campaign, they probably didn’t think about potential legal ramifications.
Practice Development

2009 Year-end guide for low income housing tax credit projects

The following is a list of items that owners and managers of low-income housing tax credit projects can look into now to help ensure reporting deadlines are met and to minimize the disruption to your day to day operations.
Practice Development

Increase billings (and value) for existing QuickBooks clients

There is a new technology available that brings the local accounting professionals back into the game, especially when offering QuickBooks training to their own clients.
Practice Development

Break free: Five marketing challenges holding back your CPA firm

How does a CPA firm market during these challenging times? How does it preserve value? And how can it emerge from this crisis stronger (and wiser) than before?
Practice Development

7 Ways to keep marketing even when you're busy

Marketing when busy with client work is a challenge for both beginning and experienced professional service providers.
Practice Development

What your customers really want: Seven qualities of customer care

Most people believe that the hardest part of starting and maintaining a successful business is finding the right product or service. In reality, this is hardly ever enough; it is simply the starting point.
Practice

How to be a hero to your clients

"The job of the accountant is to make the client successful and more profitable. As their trusted advisor, it’s the accountant’s responsibility to go the extra mile and help turn obstacles into opportunities for clients."
Practice Development

Web site strategy development: A key decision

When an accounting firm is ready to build its first Web site or upgrade an existing site, the first analysis should be the strategic purpose of the Web site.
Practice Development

What Dr. Laura can teach you about improving your financial business

A lot of the problems financial businesses have, especially with clients, stem from communication issues. Dr. Laura's advice just might help.
Practice Development

Consider consultants! These high-value professionals motivate and innovate

I have rarely known of a problem or challenge within a CPA firm that could not be successfully solved with the help of the right consultant, properly directed.
Practice

Fortifying client relationships: A sure-fire strategy for enhancing key client loyalty and expanding current client engagements

Client retention is an essential ingredient for a solid marketing plan. Oftentimes, accounting firms get bogged down looking for new clients and miss important opportunities to serve their current client base.
Practice Development

Looking for a new niche? Consider payment card compliance

Some accountants are finding a new stream of revenue among clients who are merchants: payment card compliance services.

Pages