Practice Development

Practice

Top Priorities: Improve Your Marketing, Business Development

A recent survey of CPA firms by Sageworks' ProfitCents Professional Services identified marketing and business development as among the most important management issues facing these establishments.
Practice

Merger Gives Marcum Foothold into Real Estate Industry

In an effort to expand its real estate practice, New York City–based national accounting and advisory firm Marcum LLP has merged with Cornerstone Accounting Group, a real estate accounting and assurance firm also based in Manhattan. Financial details of the merger were not disclosed.
Practice

What Makes Your Accounting Firm Stand Out?

Is your firm unique? If so, in what ways? Would your clients agree, or is that something employees of the firm, or maybe just the partners, want to believe?
Community News

Company Announcements: Week of April 29, 2013

Following is the latest roundup of community news for the week of April 29, 2013.
Technology

Keynote Speakers Announced for Boomer Technology Circles and Talent Development Advantage

Rebecca Ryan, Founder, Next Generation Consulting, Inc., and Rick Richardson, managing partner of Richardson Media & Technologies LLC, will be the keynote speakers at the 2013 Boomer Technology Circles Summit and Talent Development Advantage August 19-20, 2013.
Practice

Platypus Marketing

At some point in your career, it's likely that you've been involved in a project that seemed to meander endlessly without any real direction. It could be a marketing project or just about anything else. In marketing, there's a name for a project like this: the platypus.
Practice

Here Comes the Baby Boomer Bubble – Valuing Your Practice for Partner Retirements

There is constant reference by the news media about the aging of the Baby Boomers, but I, for one, did not know exactly what it meant. So, I "Googled" it. What I found is not good news for the accounting profession.
Practice

Where to Find Your Next Small Business Client

Successful CPA firms know that while business may be great today, there's no guarantee for tomorrow. That's why it's important that you're constantly thinking ahead - constantly considering where you'll find your next clients.
Practice

CPA Objectivity Important When Valuing a Business

It has long been established that the CPA must meet certain standards of independence, objectivity and integrity when performing attest services. Similarly, certain standards are called into play when a CPA performs a business valuation.
Practice

Cover Your Notes: Confidentiality Depends on Role of Accountant

A business owner calls a meeting to discuss the tax consequences of a particular business transaction. Two years later, the business is involved in litigation related to the transaction, and the plaintiff seeks to discover the outside accountant's notes from the initial meeting.
Practice

Divorce Cases Hold Potential Liabilities for Accountants

Unfortunately, divorcing clients may attempt to increase the amount of money they receive by making a claim against their accountant. When clients divorce, accountants are put in a variety of uncomfortable positions.
Practice

What Is Your Practice Worth in the 2013 M&A Market?

Tax season 2013 is over and the M&A frenzy will pick back up again where it left off. So, what's your practice worth? What can you expect whether you're a buyer or seller? One thing is for sure – baby boomers are selling at a rate the profession has never seen before.
Practice

Implementing Social Media and Networking Strategies to Market Your Firm

Exposure is vital to the growth of your firm, but the different channels can be intimidating. With endless social media avenues, websites, and networking events, it's easy to get overwhelmed.
Community News

Company Announcements: Week of April 8, 2013

Following is the latest roundup of community news for the week of April 8, 2013.
Practice

New Client Auditions: How to Know if a Prospect Is Right for You

To ensure a new client audition is successful, you must know the profile of your existing client base. Knowing why your most successful clients are a positive fit for your business will help you weed out potential clients who would not be a good fit.
Practice

Decosimo Acquires Solvability, a Government Contractor Accounting Firm

The Southeastern regional accounting firm Decosimo has acquired Solvability, a Huntsville, Alabama, firm that specializes in accounting and consulting work for government contractors.
Education & Careers

Deloitte Becomes Member of IU Kelley School of Business' Institute for Business Analytics

Deloitte is expanding its relationship with Indiana University's (IU) Kelley School of Business to become the founding member of its Institute for Business Analytics (IBA) program.
Practice

Opportunities in Bloom: Uncovering Midyear Client Opportunities

Spring is a time of optimism, so it's a great time for accounting firms to look for fresh opportunities to grow the business. Lauren Prosser offers five ways accounting firms can "fertilize" existing efforts in order to jump-start business and grow deeper, stronger roots with clients.
Practice

REDW Joins Forces with RCG Plan Administration, LLC

REDW, one of the largest and most respected certified public accounting firms in the Southwest, is pleased to announce it has joined forces with RCG Plan Administration, LLC, a Phoenix-based, full- service, third-party administrator and record keeper of small and midsized businesses and Native American retirement plans.
Practice

Low-Maintenance Marketing

You may not have time to do any active marketing, but right now is a great time to be doing passive marketing. As the name suggests, passive marketing doesn't require any action from you once it's in place.

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