For Bryan Sorenson, making his practice a success is not only about finding his niche and being a partner to his clients, but also caring about them as individuals and taking the time to be more than just a number cruncher. He separates himself from the competition by being there for his clients and having a smart growth strategy.
Scott Cytron has a public relations tip for you that has brought success to one of his clients no less than three times in the last month. It’s HARO (Help a Reporter Out), a database that enables you to respond to reporter queries that you normally would never know about, all for free and with a very minimal time commitment.
This morning, after I had my coffee, I got ready for a mind-clearing jog. After opening the door and feeling an arctic blast on my face, I quickly turned around and thought about another activity, writing.
During a recent webinar presentation – "The Twelve Questions Rising Stars Ask about the Path to Partner" – Tamera Loerzel, a partner with ConvergenceCoaching LLC, offered advice regarding the role managers and partners need to take in helping young CPAs rise to partner.
When CPA Barry MacQuarrie started the "Social Media Survey" in 2010, he said social networking was still relatively new to the accounting profession. He was curious about how accounting professionals were using such sites as LinkedIn, Facebook, and Twitter.
With economic conditions improving, CPAs are taking a longer-term, more strategic view of goals to ensure their firms thrive, according to the American Institute of CPAs' 2013 CPA Firm Top Issues Survey.
A logo is probably the most visible – and versatile – branding tool there is. And when you consider the most famous logos, like the Nike swoosh or McDonald's arches, it's easy to see how valuable they can be.
Are you memorable or boring? What personal qualities do you have that make clients like you? Do the people you meet, whether at networking events or elsewhere, remember you and feel comfortable referring their clients and contacts to you?
With merger mania heating up in the accounting world, it's likely most firms are either being eyed or are ogling another firm to achieve growth or, in some cases, to achieve a combination of growth for some partners and succession for others.
For ten years, Joe Evers, a CPA who owns a small practice in Phoenix, Arizona, attempted to work more proactively with his clients, but he was never able to move his firm in the direction he was hoping for.
If you're an accountant who has been experimenting with social media, this article is for you. It will be of particular interest if you've been disappointed by your social media experiences. And you're not alone if you started out with unrealistic expectations or misunderstood how social media works.
What identity do you want your firm to have? What do you want people to think of when they hear the name of your firm? Once you've identified your firm's desired positioning, the next step is to plan the branding strategy that will make it a reality.
Imagine that your firm comes up in a conversation between two business people. One says, "Smith and Jones, CPAs, sure, I've heard of them. They're the [blank] firm." Now, what do you want the [blank] to be? That's brand positioning.