Practice Development

Practice

Long-Term Growth Strategy a Positive ‘Leap of Faith’ for Sorenson and Company CPA

For Bryan Sorenson, making his practice a success is not only about finding his niche and being a partner to his clients, but also caring about them as individuals and taking the time to be more than just a number cruncher. He separates himself from the competition by being there for his clients and having a smart growth strategy.
Practice

HARO: Easy-to-Use, Low-Hanging PR Fruit

Scott Cytron has a public relations tip for you that has brought success to one of his clients no less than three times in the last month. It’s HARO (Help a Reporter Out), a database that enables you to respond to reporter queries that you normally would never know about, all for free and with a very minimal time commitment.
Practice Management

Tax Professionals: How Do You Respond When Someone Asks About Your Fee?

There’s a discussion going on in the Tax Business Owners of America LinkedIn forum about fees. It’s quite lively and has a lot of voices joining in.
Practice

Anyone Know of a Support Group for Graphophobic Accountants?

This morning, after I had my coffee, I got ready for a mind-clearing jog. After opening the door and feeling an arctic blast on my face, I quickly turned around and thought about another activity, writing.
Technology

Increasing Conversion Rates of Your Website Visitors

What proactive steps can you take to target your advertising to people who are actively shopping online for accounting and tax services? Consider "behavioral retargeting."
Community News

Company Announcements: Week of September 16, 2013

Following is the latest roundup of community news for the week of September 16, 2013.
GCJobs

What Young Accountants Want to Know about the Path to Partner

During a recent webinar presentation – "The Twelve Questions Rising Stars Ask about the Path to Partner" – Tamera Loerzel, a partner with ConvergenceCoaching LLC, offered advice regarding the role managers and partners need to take in helping young CPAs rise to partner.
Technology

Accountants' Social Media Use Focus of SocialCPAs Survey

When CPA Barry MacQuarrie started the "Social Media Survey" in 2010, he said social networking was still relatively new to the accounting profession. He was curious about how accounting professionals were using such sites as LinkedIn, Facebook, and Twitter.
Practice

"Cinnamon Girl" - A Corollary for Getting New Clients

Back in college, my friend John knew something that took me decades to learn: When the sparks are flying and you let the interest build, the other party can't wait to hear from you.
Practice

The 'Stuff' of Marketing: Collateral Pieces

Collateral is the "stuff" of marketing: brochures, postcards, fact sheets, and the like. Collateral pieces are tangible things that we're all familiar with, so they're easy to talk about.
Practice

Weyrich, Cronin & Sorra Expands a Niche with Merger

After its merger with Michael D. Sisk & Co, WC&S will now market its growing niche of employee benefit plans audits in areas the firm may not have much name recognition.
Practice

AICPA Survey: Growth and Firm Development Key Priorities for CPA Firms

With economic conditions improving, CPAs are taking a longer-term, more strategic view of goals to ensure their firms thrive, according to the American Institute of CPAs' 2013 CPA Firm Top Issues Survey.
Practice

Logo Logic

A logo is probably the most visible – and versatile – branding tool there is. And when you consider the most famous logos, like the Nike swoosh or McDonald's arches, it's easy to see how valuable they can be.
Practice

What Personal Qualities Do Clients Look for in Their Accountants?

Are you memorable or boring? What personal qualities do you have that make clients like you? Do the people you meet, whether at networking events or elsewhere, remember you and feel comfortable referring their clients and contacts to you?
Practice

Mergers: Five Structures and Determining Worth

With merger mania heating up in the accounting world, it's likely most firms are either being eyed or are ogling another firm to achieve growth or, in some cases, to achieve a combination of growth for some partners and succession for others.
Practice

Change Your Firm and Yourself: Just Do It

For ten years, Joe Evers, a CPA who owns a small practice in Phoenix, Arizona, attempted to work more proactively with his clients, but he was never able to move his firm in the direction he was hoping for.
Technology

Social Media: Ten Things Accountants Should Never Do

If you're an accountant who has been experimenting with social media, this article is for you. It will be of particular interest if you've been disappointed by your social media experiences. And you're not alone if you started out with unrealistic expectations or misunderstood how social media works.
Practice

The Tools That Build Brands

What identity do you want your firm to have? What do you want people to think of when they hear the name of your firm? Once you've identified your firm's desired positioning, the next step is to plan the branding strategy that will make it a reality.
Practice

[Blank] Your Way to a Better Brand

Imagine that your firm comes up in a conversation between two business people. One says, "Smith and Jones, CPAs, sure, I've heard of them. They're the [blank] firm." Now, what do you want the [blank] to be? That's brand positioning.
Community News

Company Announcements: Week of May 6, 2013

Following is the latest roundup of community news for the week of May 6, 2013.

Pages


Already a member? log in here.