Niche marketing

Practice

4 Ways to Market Your Firm's Niche

If your firm has, or is cultivating, an industry niche, you're already ahead of many other firms. You just have to take the next steps and let everyone know. Here's how to reach out to your niche.
Practice Development

The 8 Questions to Picking a Niche

If you're choosing a one-size-fits all approach to growing your accounting firm, it could mean that you're missing out on a valuable, and potentially lucrative, opportunity to develop a niche.
Practice

AAM Marketing Ideas: The Niche Strategy

If you want to earn a commanding presence in a target market, the clients need to know that you understand their unique concerns and that you are an expert in their sector. Professional alliances are the key.
Practice

How an Accounting Firm Can Create an Industry Niche

Michael Bohinc, CPA, is a baseball nut, the son of a plumber, and the owner of Keeping Score, Inc., an accounting, tax, and business management advisory services firm. So he combined his background as he developed an industry niche focused on plumbing and HVAC contractors.
Practice

CPAs, Don't Be 'Just the Tax Guy/Gal'

Most top US accounting firms report that common sources of firm revenue growth include niche services, such as business valuations, litigation support, strategic planning, and business advisory services.
Practice

Advantages of Adding Niche Services to Your Accounting Practice

Regardless of the industry, all businesses have a need for an accounting firm. For Tom Palm, identifying the industry his firm wanted to work with was a strategic decision that helped him grow his business. Read why the niche approach works.
Practice

Accounting Firms Showing Signs of Economic Growth

Now that the economy is on the upswing, accounting firms are encouraged to target certain industries that were popular five to ten years ago.

Already a member? log in here.