Marketing

The 4 Tremendous Advantages Women CPAs Make in Selling (That Men Don’t)…<b>A Guest Article by Allan Boress</b>

This is Part Two of a two-part series. Part One "The 3 Biggest Mistakes Women CPAs Make in Selling (That Men Don't) and How to Cure Them! A Guest Article by Allan Boress" was published in October.Powerful Advantages Women Bring to SellingIt's no mistake that the most successful commercial realtors in many large cities are women.
Practice Management

The 3 Biggest Mistakes Women CPAs Make in Selling (That Men Don't) and How to Cure Them! <b>A Guest Article by Allan Boress</b>

Over the years I have attended more than 400 sales interviews conducted by clients to evaluate how they performed and where they needed to improve.As the author of the only Best Practices study of selling professional services (The I-Hate-Selling Book), I have interviewed some of the most successful women professionals to discover why they succeeded at selling – and how.There are 3 Mistakes women make in selling…most often without realizing them…that costs sales, clients and opportunities that otherwise would have been won.
Practice Management

Summer is Time for Small Business Re-evaluation

Summers can offer small business owners opportunities not usually available in busier times. With either a slower pace or busier times, it might be an occasion to reevaluate any range of plans made earlier in the year.“You can make changes to your business model, re-evaluate clients, really plan out your budget and some of the investments you want to make,” said Richard Magid, CEO of SoundBoard in a statement made to Yahoo! News.
Technology

A New Name & Expanded Offerings

Meet the Sage Software Accountants Network. You may recognize it as the Best Software Accountants Network or BSAN. Like BSAN the Accountants Network offers resources helping small- and mid-sized accounting practices grow. The Accountants Network, however, offers expanded libraries and two additional Value Partners.“Sage Software is squarely focused on providing the accountant community with the best tools possible to manage their own firms and serve their clients,” Ed Cheeseman, vice president, Sage Software Accountants Network said in the press release announcing the new name.
Community News

CCH Inc. Receives Customer Service Award

Customer Relationship Management magazine has named CCH Inc. one of 2005’s CRM Service Elite.
Practice Management

Five Stumbling Blocks To Successful Networking And How To Overcome Them

By Lydia Ramsey. - The ability to connect with people is essential to success in any business. Professional networking events present opportunities to interact with others on a personal level and to develop profitable relationships. These occasions are critical for anyone who wants to grow a business or promote a career.Many people are simply not comfortable walking into a room full of strangers and striking up conversations. Here are five common stumbling blocks that you may face and tips to help you overcome them.A RELUCTANCE TO TALK TO STRANGERS.
A&A

You Can't Learn the Most Important Business Skill in School

In a recent study that asked more than 2,500 businesspeople what impacted their bottom line the most -- nearly 75% said it was networking. So why has almost nobody been taught to network in school?Dr. Ivan Misner, CEO of the world's largest networking firm and a business professor at Cal Poly University in Pomona, CA, has recently released data he compiled in a comprehensive study of businesspeople around the world.
Practice

Networking Made Simple - Develop New Business Opportunities

Networking is an important way to develop new business opportunities, yet for many professionals it's their least favorite marketing activity. These pointers can help you network better and get results. Listen, don't talk. Don't drink. This is business. Choose your opportunities. Hunt where the ducks are. Don't be generic. Rehearse a 30 second pat statement that reveals some details about who you are as a person, what you do for a living, and what your firm specializes in. Target only one person at each event and get to know them well.
Practice

Creating a Professional Referral Team

Barry LaValley - As you look at your business plan for the coming year, how are you going to build referral relationships in your community?
Tax

Tax Preparation Companies Competing for Business

In a practice that some accountants say cheapens the entire profession, tax preparers are going all out to make the most of the four-month tax season, relying on gimmicks of all kinds to lure customers.The Detroit News reported that Liberty Tax Service, one of the top three tax preparation firms in the country along with H&R Block and Jackson Hewitt, are using people in Statue of Liberty and Uncle Sam costumes to hand out coupons.H&R Block has offered a "Double Your Refund" promotion that earned winner Kevin Robertson an $11,046 refund, twice with the commercial carpenter had expected.
Practice Management

And the Goal of Prospecting Is...

By, Keith Rosen, MCC - - Think about the intention or the end result of your prospecting efforts. It's probably not what you think.
Practice Management

Mid-Sized Firm Competes for Clients Through 'Staff Olympics'

A friendly competition at a mid-sized Philadelphia-area accounting firm may translate into new clients and positive exposure for the company.At least that's the hope of managing member Scott Isdaner and marketing manager Jill Lock, who created an “Olympic Games” competition among employees at Isdaner & Co. LLC, based in Bala Cynwyd, Penn., the Philadelphia Business Journal reported.They separated the employees into seven teams that piled up points for activities that involve nothing more athletic than cracking a book. In fact, employees are rewarded for sitting around reading.
Community News

Will Seminars Get You Clients?

by C.J. Hayden, MCC I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients? Offering a seminar can be an effective means to become more visible to your target market.
Community News

How to Successfully Add a New Service to Your Business

There will come a time in your business where you feel ready to add another service offering. To make this successful, there are ten tips to consider before moving ahead.Revisit your business plan. If you don't have one, write one for your business as it currently exists (even a one-page, brief summary will work fine). Compare how your business plan will be the same or different with the addition of this new service.Will this new offering build adequately on what you already have in place?

Own Your Niche by Building a Niche Community

by Steven Van Yoder - In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community. David decided to launch his own virtual community as a weekly "Friday Night Social" singles gathering.
Tax

An Open Letter to My Tax Preparer

By, Michael Platt, AccountingWEB Founder
A&A

Pre-Tax Season Media Tip for Tax Practitioners

Before tax season snows you under, get the attention of your local media. They can keep you visible even when you're not.Do you have aggressive partners who want brand equity? Create a spreadsheet of these partners, their areas of service expertise and industry concentrations to send to key reporters. If you have media savvy partners who are willing to promptly return calls from a reporter on deadline, you might include the partner's cell phone number on the spreadsheet. If a partner is unable to return calls promptly, do not include that partner with your media relations efforts.
Community News

Brown Smith Wallace Receives Marketing Recognition

Brown Smith Wallace, LLC was honored with two awards in the Business Marketing Association’s Targeted Advertising and Marketing (TAM) awards program. The firm received a silver award for Corporate Identity Brochure in the Promotional Materials category and a silver award for Corporate Identity Package in the Corporate Identity Package category. Brown Smith Wallace’s Director of Marketing Art Kuesel states, “The TAM awards program is a great way for outstanding organizations and individuals in St. Louis to be recognized.
Community News

Adobe Releases New Version of Acrobat

Adobe Systems Incorporated announced last week that Adobe(R) Acrobat(R) 7.0 Professional software will be integrated in Adobe Creative Suite Premium. Acrobat 7.0 Professional lets designers, publishers, ad agencies and print service providers dependably share files for commenting and proofing, fixing print output errors and optimizing Adobe Portable Document Format (PDF) files for production requirements. Launched in October 2003, Adobe Creative Suite is enabling many leading publishers and today's creative professionals to transform print and cross-media workflows.
Practice Management

Keeping up With the Jones’s: How Third-Tier CPA Firms can Deliver Technology Services

By Scott H. Cytron, ABC(Accounting Software 411) With the continuous fallout associated with failed audits, scandals and mishaps at the world’s largest accounting firms, it’s now a proven fact that more and more clients are leaving large firms in hopes of finding green pastures elsewhere.USA Today ran a story in late September, “More Firms Flee Big 4 Accountants”, that spoke to this very topic.

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